Up was created by Charles Leiper Grigg, who launched his St. Louis–based company The Howdy Corporation in 1920. [1] Grigg came up with the formula for a lemon-lime soft drink in 1929. The product, originally named "Bib-Label Lithiated Lemon-Lime Soda", was launched two weeks before the Wall Street Crash of 1929. [2] It contained lithium citrate, a mood-stabilizing drug, until 1948. [3] [4] It was one of a number of patent medicine products popular in the late-19th and early-20th centuries. Its name was later shortened to "7 Up Lithiated Lemon Soda" before being further shortened to just "7 Up" by 1936. [5] Chapter 10e: Bottles of Bottles of Seven-Up Bottling Co. and Seven-Up Royal Crown Bottling Co". Archived from the original on March 27, 2008 . Retrieved July 28, 2010.

Revive; India's first hydrotonic drink". 7up.in. Archived from the original on February 14, 2019 . Retrieved May 2, 2016. ottakringer shop – party & bier". Archived from the original on March 1, 2005 . Retrieved March 1, 2005. Review: 7Up Plus: Island Fruit". Bevreview.com. Archived from the original on June 4, 2010 . Retrieved July 28, 2010. A range of lightly carbonated water drinks that were sold in Latin America, Malaysia, the UK, and Ireland in the late 2000s. In Brazil it is sold under the brand H2OH! in some flavours, as Citrus, lime and apple and orange.

7up logo evolution

In 1987, 7 Up introduced Spot, the red-orange dot in the 7 Up logo anthropomorphized into a mascot. The character was used heavily in advertising and licensed items across the U.S., [51] including the 1993 platform video game Cool Spot. [52] The codes come in 5 digits. The first two digits display the expiration year, while the other three display the day of the year when the 7UP soda would expire. Despite an excellent taste, the new product failed at the market due to its name. Would you buy something that is called “Bib-Label Lithiated Lemon-Lime Soda”? You are supposed to drink it after all. The customers clearly were cautious with that thing. The drink creator, Griggs, finally realized that it takes a good naming to sell his beverage. He decided to simplify the name, but still took some time to develop a new logo design. Dotz, Warren; Morton, Jim (1996). What a Character! 20th Century American Advertising Icons. Chronicle Books. p.107. ISBN 0-8118-0936-6. Mikkelson, Barbara (April 27, 2014). "Origins of the 7Up Soft Drink Name". Snopes . Retrieved September 5, 2021.

Just as the regular 7UP bottle size, the codes are written on it are the same as those written on the 7UP 2 liters. Bellis, Mary (December 21, 2013). "The History of 7up – Charles Leiper Grigg". inventors.about.com. Archived from the original on May 6, 2023 . Retrieved January 16, 2014. So even when you come across it, you may fail to note that you saw the expiration date unless someone tells you about it.The expiration date for the regular soda that is produced traditionally is nine months. Then, diet soda has three months.