One parent commented: 'My little girl interacted with all the different functions. She loved hearing the song that played and kept wanting to hear it.'

Sue Goffe, Head of Production at Studio AKA, said: “We’re thrilled to be continuing our glorious Duggee Adventure with BBC Studios and CBeebies. A huge thank you to our extraordinary creative team for all their hard work, and to all our viewers for your continued love and support for the show. Prepare yourselves for more gems to come!”Made from 100% recycled fabrics and filling, Duggee is extra soft and snuggly for restful Duggee hugs at bedtime –or naptime. Hey Duggee is a popular British animated preschool television series that has become a favourite among young children and their families. The show follows the adventures of a group of young animals, known as the Squirrel Club, who attend a nature-themed after-school club run by a lovable golden retriever named Duggee. The series is known for its fun and educational themes, as well as its catchy songs and colourful animation. One of the reasons Hey Duggee is so popular is because of the wide range of toys and merchandise that is available. From stuffed animals to playsets, there is something for every child to enjoy. Hey Duggee is so popular with both parents and children and I’m sure they’ll be as delighted as we are that a new series is on the way. We’re delighted to be working with the hugely talented Studio AKA once more and can’t wait for you to see it!” — Henrietta Hurford-Jones, Director of Children’s and Executive Producer of Hey Duggee for BBC Studios And in what will be music to many parents ears, it came with the added benefit of helping children settle at bedtime – and to stay in bed!

Why the brand new Hey Duggee toy is helping little ones to fall asleep and stay in bed. We sent the new Sleepy Time toy to parents to test. Here’s what they said. Tag is a gentle and kind rhinoceros. He is very good at making friends, and loves all of them at Squirrel Club – very much! He’s always in a good mood and wants other people to share the fun he’s having. Sewing is fun, but you have to be careful as you use a pointy needle. Get a grown-up to show you – safely – how sewing works. If you have a child under 5, chances are they might be a little bit obsessed with a big lovable dog who runs 'The Squirrel Club’.Henrietta Hurford-Jones, Director of Children’s and Executive Producer of Hey Duggee for BBC Studios, said: “Hey Duggee is so popular with both parents and children and I’m sure they’ll be as delighted as we are that a new series is on the way. We’re really proud of what we’ve achieved so far and how much people love Duggee and The Squirrels – so we’re delighted to be working with the hugely talented Studio AKA once more and can’t wait for you to see it!” Enid is Duggee’s cat who lives in the clubhouse. She occasionally joins the club with whatever the Squirrels are doing. Yet, she prefers to lie down and sleep, or chase a naughty mouse. Available in 5 characters, these adorable plush toys are perfect for kids to take on their Hey Duggee Squirrel adventures.

But children can be notoriously challenging to get to sleep at night, so it will be music to parents’ ears that there’s a new Hey Duggee Sleepy Time toy launching to help make bedtime SO much easier. What is Hey Duggee? Duggee is a friendly brown dog and the leader of the “Squirrels.” He is responsible for organising their activities and making sure everyone’s having fun.

Betty is a purple octopus. She is very clever and likes science and reading books – particularly about science. She’s very talkative and has something to say on any topic. Snuggle up with super-soft and cuddly Duggee. He's all ready for bed in his striped pyjamas and so-cute nightcap. Press his hand to hear the soothing Bedtime Song from the CBeebies show,loved by little Duggee fans. Kate Morton, Head of BBC Children’s Commissioning & Acquisitions 0-6 said: “Hey Duggee is a staple in households right across the UK so we’re thrilled to continue our adventure with him and The Squirrels on CBeebies. Just like his young fans, all of us at BBC Children’s can’t wait to see what he gets up to next!”