JOMO (Joy of Missing Out): This is the opposite of FOMO and refers to positive feelings about missing out or disconnecting from social media. To understand this, it’s important to know just how powerful apps like Instagram, Facebook and TikTok can be. You might see detailed photos of your friends enjoying fun times without you, which is something that people may not have been so readily aware of in past generations. These will send your conversions into overdrive as people realize how popular, reliable, and trustworthy your products or services are.

Extraversion, neuroticism, attachment style and fear of missing out as predictors of social media use and addiction. Studies have found that the likelihood of experiencing fear of missing out has been linked to anxiety or depression. Psychologists began using the term FOMO in the early 2000s to describe a phenomenon associated with the use of social networking sites.Making plans with a good friend, creating a group outing, or doing anything social that gets you out with friends can be a nice change of pace, and it can help you to shake that feeling that you are missing out. To this point, a smaller study from 2017 found that extroverts may be more likely to use social media excessively than introverts [4] Social Theory at HBS: McGinnis’ Two FOs.

From there, you’ll be able to add these snapshots to your content (like landing pages) to quickly build trust with new visitors to your site. Whilst that reduces the number of people you can reach, it creates a strong incentive for your leads to take action. You have a FOMO because you feel that their life is so fun and your life is not and you wonder why your life isn't very fun.

Further, the scientists predicted that students who experienced FOMO would be more likely to miss out on sleep and experience more fatigue. If you find that the cause of your FOMO is your phone, she suggests putting it in a different room unless you need to use it to avoid the temptation of going on social media. In each case, you can enhance the effect by targeting your marketing content to a more specific audience. Another important element of any FOMO marketing strategy is to highlight previous opportunities that they have missed.

For example, you might get an invitation to a weekend party that you don’t necessarily want to attend, but go anyway because you don’t want to feel left out when your friends talk about it on Monday.Test subjects with lower levels of basic psychological satisfaction reported a higher level of FOMO. Girls experiencing depression tend to use social networking sites at a greater rate while, for boys, anxiety was a trigger for greater social media use. FOMO generalized and intensified this experience because so much more of people's lives became publicly documented and easily accessed. According to the article, schoolchildren are suffering because of a growing trend to wake up during the night to check social media.