In late summer of 2018, Milky Way Fudge, which substitutes the malt nougat with chocolate fudge nougat, was introduced nationwide. Once marketed as a snack food that would not intrude on regular meals, modern marketing portrays the Milky Way as a snack reducing mealtime hunger and curbing the appetite between meals. Mighty Earth recently revealed that leading chocolate brands including MilkyWay’s manufacturer Mars have not upheld their commitments to end deforestation in Ghana and Côte d’Ivoire.

We track calories and 7 key nutrients - carbs, sugar, fibre, protein, fat, saturated fat and sodium. Additionally, MilkyWay receives a top score for Armaments and Nuclear Power as there are no negative records. This site includes information, games, advertisements and promotional offers featuring our products. A variant of the Milky Way bar branded 'Milky Way Magic Stars' is marketed in the UK, with small aerated chocolate star shapes. This campaign originated from the suggestion that eating a Milky Way bar may be a slow, involved process.Ingredients: sugar, glucose syrup, skimmed MILK powder, cocoa butter, cocoa mass, sunflower oil, MILK fat, palm fat, BARLEY malt extract, LACTOSE, whey permeate (from MILK), emulsifier (SOYA lecithin), salt, EGG white powder, fat reduced cocoa, vanilla extract. Our mission is to give our members insight into what they are eating to empower them to make more informed food choices. The report recommends that chocolate brands should actively play a role in the restoration of forests and commit to sourcing at least 50% of their cocoa from agroforestry.

On March 10, 1925, the Milky Way trademark was registered in the US, claiming a first-use date of 1922. Created in 1923 and designed to capture the taste of malted milk shakes, MILKY WAY® was named after a famed malted milk drink of the day, not the Milky Way galaxy.

In 1991, the Health Education Authority and anti-sugar lobbyists both complained, without success, to the Independent Television Commission that such advertising encouraged children to eat sweets between meals. MilkyWay does not yet produce vegan chocolate, but we hope it will introduce vegan products in the future. Contains Barley, Contains Eggs, May Contain Hazelnuts, Contains Milk, May Contain Peanuts, And Contains Soya. Our Ethical Chocolate Ratings Table shows how MilkyWay scores against other brands and can help you to learn more about Ethical Chocolate. In 2010, the Milky Way Simply Caramel bar went on sale, a version with caramel covered in milk chocolate and without nougat.