We will continue to partner with scientists who are discovering natural ingredients that enhance the skin’s well-being, because we are mindful of our legacy of innovation. Since then, we’ve published 70 years of clinical evidence supporting the benefits of oat and other natural ingredients. More recently, our research has been instrumental in advancing the scientific understanding of the microbiome throughout the human body, at every stage of life. Today, AVEENO® scientists are industry experts on the microbial diversity of both healthy and compromised skin.

Believing nature holds the secret to human health, two American brothers, Sidney and Albert Musher began studying the benefits of oat in 1945. Oat was an ingredient used in skincare since ancient times for its ability to soothe and nourish the skin. The brothers discovered the powers of finely milled colloidal oatmeal to manage dry skin conditions. The famous Mayo Clinic dermatologists recognised their pioneering work and the AVEENO® brand was born. Aveeno Cream is a rich moisturising cream made with finely milled oatmeal, which actively works to restore the skin's natural barrier. Its gentle formula is clinically proven to soothe and hydrate dry, sensitive skin and is also suitable for adults and babies (from 3 months) who are prone to eczema. The Aveeno Intensive Dry Skin Range helps to soothe and relieve dry skin prone to eczema. These include Aveeno Cream, lotion, oil and colloidal and are also suitable for use as a baby cream.Used regularly, Aveeno Cream helps to prevent skin from drying out, as well as protecting from the irritation caused by dehydration.

The Aveeno Daily Range of moisturisers and cleansers significantly improve the condition of dry skin in as little as just 2 weeks. These include Daily Moisturising Lotion (with lavender), Hand Cream, Body Wash and Moisturising Creamy Oil. Aveeno Skin Care is so gentle and caring to the skin that it is suitable for the most sensitive of skin types and is even suitable for use as a baby cream on baby's delicate skin. Aveeno has captured the benefits of naturally active ingredients to create a range of skin care products specially designed to care for the needs of dry skin. Naturally active ingredients are those derived from nature and uniquely formulated by Aveeno to reveal skin's health and beauty. Apply to area of dry, irritated skin as often as required. For optimum results, use with Aveeno Bath & Shower Oil.