In the UK, Mattel has teamed up with Sheffield’s Meadowhall shopping centre and events company Bakehouse Factory to launch a new Barbie experience this autumn. At Mattel we are always looking for exciting, new ways to bring the Barbie experience to life. From the décor to the menu, every detail has been thoughtfully designed to celebrate the iconic Barbie style,” she added. We stayed in the Barbie EXTRA room. The toys, walls, pillowcases and even Netflix all transmitted the theme. While we’re not personal fans of the doll, we can see how it would be a magical experience for many. The rooms next to us were filled with mothers and children, all dressed the part. And, every time we left the room, we could hear a gaggle of delighted giggles emanating from adjoining rooms. Barbie EXTRA Room Barbie EXTRA Room – Barbie Ultimate Staycation Dress-ups Included Barbie Afternoon Tea Elsewhere, Mattel’s new theme park in Arizona will feature a life-size Barbie Beach House, which includes hologram technology to bring Barbie to life, as well as a rooftop bar and restaurant. The set includes a tiered tower of sweets and scones, accompanied by trays of savouries. In addition, there’s an ice cream buffet and a chocolate fountain! Yes, it’s prettily themed but each bite is also well-crafted and worthy of the calories even without the doll theme. Barbie Cafe – Barbie Ultimate Staycation Barbie Cafe Barbie Afternoon Tea Barbie Ultimate Staycation

Set off on camping adventures with the Barbie camper van, create your own fantasy world with Barbie Dreamtopia and discover what you could be with Barbie careers dolls. Kids can play out all kinds of open-ended dreams with Barbie and Ken, Stacie, Chelsea and Skipper.Opening in September, the “Barbiecore”-style pop-up restaurant is inspired by 1970s Malibu, when Malibu Barbie was first introduced. As well as F&B, the venue will offer exclusive merchandise and interactive activities. Taking over a floor of the five-star property, you can expect Grand Hyatt standards with quality bedding, instant hot water high-pressured shower, and all the modern comforts of the premium brand as the foundation. However, Barbie takes over each room with a vibrant kaleidoscope of colour and glam. From pink teacups to marshmallows and jellybeans, and even a rose-coloured toilet seat, every detail has been spruced up with spirited images in style with the Barbie brand.

There’s a whole range of Barbie Fashionistas and career dolls to explore too, encouraging real-world storytelling. Discover the widest range of Fashionista dolls to date, celebrating diversity with unique fashion dolls in a wide variety of skin tones, eye colours, hair colours and textures, body types and fashions. Or realise you could be anything with an exciting range of Barbie career dolls, from teachers, vets and doctors to Barbie pilot dolls and sports stars. Mall of America in Bloomington, Minnesota is soon to be home to the Malibu Barbie Cafe, an interactive pop-up restaurant inspired by the iconic doll. An entire floor of Grand Hyatt Kuala Lumpur consists of 14 themed Barbie Rooms and Suites. Every square inch has been clad in the iconic pink palette with toys, accessories, sweets, dress-ups and even dental care rigged out accordingly. From Barbie You Can Be Anything to Barbie Fantasy and Barbie EXTRA, each room and suite has been designed to capture one of the characters from the world’s leading doll icon range. Barbie has proven to be one of history’s ultimate icons, we couldn’t pass up this chance to expand this signature restaurant experience to the Twin Cities.” New interactive pop-up restaurantThe Malibu Barbie Café, an immersive pink-hued pop-up,is now open in the Seaport.Boastingfun photo opps, a menu from a Master Chef finalist, California vibes and, of course, actual Barbie dolls, this cafe feels like a spot Barbie herself would hang out with Ken, Midge and Skipper. While it's a casual atmosphere, Barbie fans are definitely welcome to dress up in their finest pink attire—the more outlandish the better for all the fabulous photo opportunities. You can even step inside a full-size Barbie doll house and hang out in the Malibu Barbie beach scene. Photograph: Courtesy of The Malibu Barbie Café Imagine the possibilities with Barbie! There’s a wide range of Barbie dolls, playsets and fashions to explore, from the beautiful Barbie Dreamhouse to the latest Fashionistas.

We were led up a set of rainbow-painted stairs emblazoned with phrases like “TODAY IS THE DAY” and “SOO-CAL” to our table on the second floor, which was nestled in between a surfboard-photo setup and a display of pink-and-white beach balls. “The experience is to just sort of be surrounded by plastic,” Maddie observed.