Big Red Gum has been around since 1975. The William Wrigley Jr. Company created the gum and sold it alongside some of their other gum products. By the mid-90s, Big Red was being sold in the UK and Ireland, and it was released in the 80s to Australian markets. Australia has since quit selling the gum, and some other markets like Mexico and Norway can vary with regard to selling or halting imports of the products. When Big Red is sold in Germany, Norway, and Poland, it is white in color instead of red as it is in the US. Since its creation, Big Red's "Kiss a Little Longer" campaign targeted teens and young adults. This age group consumed half the chewing gum in the United States at the time. Big Red's other major target had been consumers of competitor cinnamon gums, especially Dentyne. [3] Marketing Strategy [ edit ] Big Red was also released in Australia in the early to the middle of the 1980s, but was discontinued there in the end of the 1980s. [ citation needed]

The simplicity of the ads that were made to promote Big Red Gum is pretty astonishing, and these commercials were really effective. The slogan, “Long lasting fresh breath,” was also added to the end of all of the ads. This was the sole claim of the company about the gum, and there were no extra frills or fuss about its flavor or any of the other factors that probably made it enjoyable to chew. Gum products were becoming favored by teens who were no longer being discouraged from kissing people they were dating and adults had caught on to the benefits of breath-freshening gum to help attend to smokers’ breath and other problems. Throughout the 1980s, Big Red chewing gum's advertising theme was that it provided the chewer with so much fresh breath that they could engage in marathon kissing sessions. If you are under the age of 30, you are saying "what", and if you are over the age of 35, you are either annoyed with me or nostalgic as the song pops into your mind: The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2000 calories a day is used for general nutrition advice.Today, this classically styled, simple gum is one of the most familiar and well-loved gum products on the market. People adore Big Red gum for standing out from the crowd and offering a taste profile that most gum products cannot boast. Most cinnamon products are too spicy and hot to be enjoyable to chew, but the Wrigley family learned early on that this was not the right flavor profile to create for their cinnamon gum.

Everyone I gave this product to, commented on the lasting flavour. And how it shame that this is not sold more in shops these days, well not in Australia. Love love loved it. Big Red is an often-overlooked brand of red soda, commonly referred to as "Big Red Soda." This soft drink bears no relation to the gum. The taste is fairly unique though not unlike a nectar soda. If you like overly-sugary sodas, you'll like Big Red. Some people think it tastes like bubble gum.

Rychlik R, Kreimendahl F, Blaich C et al (2017). A global approach to assess the economic benefits of increased consumption of sugar-free chewing gum. Am J Dent, in press. Big Red is a cinnamon flavored chewing gum introduced by the William Wrigley Jr. Company in 1975. Big Red was available in the United Kingdom and Ireland in the mid to end of the 1990s, but is no longer available there. [1] [2] It is a popular souvenir for visitors to the United States from Ireland, or the United Kingdom. [ citation needed] Big Red and Juicy Fruit were both the result of a strange turnabout in the business plans of the Wrigley family. Early in the life of the Wrigley family business, the company sold baking powder. They always included a small piece of chicle-style gum with each sale to help them stand out from their competitors. It became clear over time that people liked the chewing gum more than the baking powder that the Wrigleys were selling.

Big Red also features in the second episode of the Marvel Studios streaming series, WandaVision. In the episode taking place in the 1960s, Vision is given a piece of Big Red chewing gum. However, Big Red was not introduced until 1975. In 1979, three years after Big Red was introduced, the brand's marketing strategy was re-positioned on the concept of 'long lasting fresh breath.' The "Little Longer" campaign was developed to communicate Big Red's product superiority and the benefits it conferred on those who wanted to 'stay close longer.' The marketing situation and conclusions that led to the "Little Longer" campaign began with an awareness that the use and market share of Big Red were declining. At the time, Big Red was only weakly perceived as a cinnamon gum compared to Dentyne, a leader in the national market. The advertising agency BBDO identified two problems that many cinnamon gum chewers faced that Wrigley's could exploit with Big Red. [4] First, the gum did not keep a chewer's breath fresh for a long enough time, and second, many brands of cinnamon gum were too small. Big Red was superior to its competitors in both of these senses, and the marketing statement "No little cinnamon gum freshens breath longer than Big Red" was developed in response and had appeared in many advertisements since then.This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed.

World Health Organisation. Oral Health Disease Burden. Last Accessed August 2016. Available at: www.who.int/oral_health/disease_burden/global/en/ Find sources: "Big Red"gum– news · newspapers · books · scholar · JSTOR ( November 2022) ( Learn how and when to remove this template message)Wrigley's was founded on April 1, 1891, although it didn't begin offering chewing gum until the following year. Even as a non-smoker, I know that gum is no magic bullet to quitting smoking, but products, such as nicotine gum, aim to help. Any gum that helps you reduce and quit smoking is good news for your teeth and oral health. Smoking significantly increases oral cancer.