Well, we can’t emphasize enough how crucial it is to think through every phase of your book’s marketing before publishing. That goes beyond just your book’s layout, its cover, pricing, and marketing plan. Readers are constantly looking for that new experience or that new road to success. And you, as the author, need an amazing plot or a brand-new way of explaining your subject matter to them. But a new approach isn't always enough to make your book stand out in a crowded market. Hundreds of books are published every day in a seemingly endless variety of formats and platforms, so it is essential that you find ways to make your book stand out from the crowd—whether that crowd is in the airport, the bookstore, or online. The good news is that readers are always on the lookout for something new. Differentiating your book from the competition will help ensure that your book doesn’t get lost among the other books in its genre. It’s easy to admire a thought leader; it’s much harder to become one. Stand Outilluminates the path. With compelling advice from many of the world’s top influencers, as well as her own impressive journey, Dorie Clark has written a highly accessible book that’s both informative and motivating.” Confusing heading hierarchy. In fact, this is such an important topic I’ve written an article that goes into specifics of how you can use Microsoft Word to help you with formatting and you can read it here.

A professional editor’s eye for grammar and punctuation is essential to ensure your book stands out as the high-quality work you want it to be. Nothing will make your book sink to the bottom of the pile like poor editing. You don’t want your readers getting distracted by errors or inconsistencies or—even worse—confused by unclear wording. A good editor will use a keen eye to make sure your book is correct and consistent and that your personal style, your voice, and your story come together in a way that is engaging for your readers. Exciting cover copy The award-winning, #1 New York Times bestselling author R. F. Kuang’s latest novel Yellowface was one of 2023’s most-anticipated releases. The novel follows struggling author June Hayward. When her ‘friend’ Athena Liu, a literary star, dies in a freak accident, June is left with Athena’s newly finished manuscript. June steals the manuscript and passes it off as her own and the book becomes a fascinating examination of cultural appropriation and representation. However, going with KDP Select is a financially wise decision for some genres because of its marketing. Your book must have a hook to speak to the reader. It must have a unique tone that grabs people’s attention and serves exactly what they are looking for. This will certainly depend on your personal writing style. But just in case it helps, here are a few common techniques that work great for making your book ‘un-put-down-able’: If you’ve read a book that was harder to read than normal, you’ll probably find it was because the font was a san serif font (no curly cues). You probably didn’t know why it was hard but trust me, it is, so don’t try and make your book look ‘different’ by choosing this style of font as most readers will struggle with the content.Cultivating a questioning mindset (what others might call “thinking outside the box”) puts you in the right place for developing the big idea that will help you become a thought leader. Get in the habit of questioning assumptions that others take for granted as truth. Asking “what if?” and “why not?” can give you a unique perspective by opening your mind to possibilities that others would never consider. How to make your book stand out is really important, but you don’t want it standing out for the wrong reasons. For instance, you don’t want to take away from the information or making it harder to physically read. Writing and publishing your first book can be a daunting task. But as an author, your work isn’t complete yet. You need to work to make your first book stand out from the hordes of published books. Fret not because we can help. Don’t do anything with this box unless your book is for younger readers or teens. If that’s the case, then select each minimum and maximum that applies to your book. 10. Choose your Book Release Option

This isn’t another book about marketing. It’s a book about how to develop an idea and a voice powerful enough to deserve a powerful following and real influence. It’s about how to stand out in the ways that matter.” Adding photos or illustrations to the cover of a book can help offer some insight into what the book is about and signal to a reader whether or not they'd like it. The designs for the two books below do a great job of communicating genre, tone, and content. Cover by Reedsy designer Dan Van Oss Discovering your creative personality, whether you’re working on a novel, a collection of short stories, flash fiction, or a news story, can sometimes be challenging. You might wonder what a voice has to do with literature. The first and foremost thing your reader wants to know is what they will get by reading your book. This is where you can use the Subtitle option to attract readers further by providing compelling information. c. Crystal Clear Title:Taking the reader's eye on a journey across the cover is especially important on nonfiction covers. More often than not, they'll have a subtitle to clarify what the book is specifically about. The title 'Our Road to Damascus', for example, could be for almost any kind of book — anything from adventure or fantasy to religion and memoir would fit. It's the subtitle, '7 Lessons for a Life of Purpose and Meaning,' that tells us it's a self-help book. Testimonial See What Pretty Gets You by Chandra Hoffman. Cover by Reedsy designer Asya Blue You can add your book to KDP Select later, even after the publication. But remember, once it is in the program, you have to wait and leave it there until it’s three months. 17. Choose your Territories