Crushing It!: How Great Entrepreneurs Build Their Business and Influence―and How You Can, Too

Product Information

Finally, the book has some practical tips on using relevant hashtags, direct messaging and forming partnerships with influencers in your area of interest, engaging directly with your audience, and specific advice regarding the various social media channels.

Hmmm, although I don't think reading this book was a complete waste of time, it didn't contain much new insights. I think the book is way too long for the points being made and is largely storytelling. After a while, I skimmed or even skipped much of the stories of all the people successfully (surprise surprise) applying the Crush It!-principles, as outlined in Gary's earlier book. I didn't read Gary's earlier books, but I heard that those were at least much better than this book. Gary is a speaker, a New York Times best selling author and business owner helping him to amass a huge net worth of 150 million dollars.

Scrabble Tools

To succeed on a grand scale, you need to work for free, nearly nonstop, and probably for years before any substantial payoff. Speed” – Practice haste and efficiency daily to get more done. Don’t agonize over every decision. Move fast, trust your instincts and learn from your mistakes. Make adjustments, and move on. Work” – Don’t take long lunches, watch TV or play golf. You must work. Most people who start businesses run them on the side at first. They work regular jobs and work another six or seven hours on their dream job each day or night, including weekends. Schedule the time you need to spend with family or provide care, and the like. Get six to eight hours of sleep. Put all your other time into your work, building content and relationships. If you don’t care whether your business succeeds wildly, you can do less and lead a more balanced life. Just know what you want.

Work! Create content! Be patient! These are the three guiding tips respected by those who have succeeded in following Gary's advice.In this book he breaks down how people can create the life they want through building their personal brand, Crushing It” by Gary Vaynerchuk is a 2018 business book that shows you the steps to turn your passion into a career. It was a sequel to the author’s 2009 best-selling book “Crush It!.” that encourages readers to create a personal brand online. Since the internet has evolved so much in less than a decade, he felt compelled to update his original book. Be yourself and always speak the truth; without authenticity you can't bring consistent content. This also applies to choosing which brands you work with, as you should only work with brands that are aligned with your personal brand. We should care desperately about everything, yet not care at all what anyone else thinks. Someone will always be trying to tear you down. Even if you have a comfortable day job, you should always look for new career possibilities on the web. Gary argues you will never be genuinely yourself and passionate about what you do if you work for someone else.