Frontman of Grammy Award-winning metal band Tool, Maynard Keenan also has winemaking in his blood, as his great-grandfather made wine on his own vineyards in Northern Italy.

for the fulfillment of such transactions (e.g. delivery). The personal information you provide may be The old guard of American whiskey production seems to persist in thinking women and younger drinkers need their whiskey ‘covered up.’ So we get products like Heaven Hill’s Raven’s Lace Peachberry Whiskey and the re-launch of Wild Turkey’s American Honey. The rapper, producer and entrepreneur also known as P Diddy was first hired by Diageo to be the face of its Cîroc vodka, a deal that reportedly increased sales by 4,000%. In 2014, Combs upgraded by purchasing 50% of DeLeón tequila in partnership with Diageo. Dan Aykroyd For cost savings, you can change your plan at any time online in the “Settings & Account” section. If you’d like to retain your premium access and save 20%, you can opt to pay annually at the end of the trial. Cowen, Trace William (7 September 2017). "The Weekend Teases New Song Featuring a Shout-Out to Drake's Luxury Whiskey". Complex . Retrieved 2 January 2018.

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We may arrange for selected organizations to send you marketing and promotional information that may be It also reportedly will bring a level of character, courtesy of the brand name, to bourbon that’s “long [been] absent” from the category. Change the plan you will roll onto at any time during your trial by visiting the “Settings & Account” section. What happens at the end of my trial? You may also opt to downgrade to Standard Digital, a robust journalistic offering that fulfils many user’s needs. Compare Standard and Premium Digital here. boards and discussion groups) are generally accessible to, and may be collected and used by, others and

Following in the footsteps of Diddy’s successful partnership with Cîroc, another vodka brand pulled a similar move by positioning 50 Cent as the brand’s main ambassador. Effen was originally launched in Holland in 2002 and is the Dutch word for “smooth.” The 100 percent premium wheat grain vodka is known for its meticulous distillation process, which creates an exceptionally smooth taste. Previously, 50 Cent made millions off investing in Vitamin Water and becoming the face of the brand. He played a similar card with Effen, since he became a minority shareholder after he invested in it for an undisclosed amount. “Effen Vodka has been my go-to brand for a while,’’ 50 Cent told Paste a year after the deal. “It’s smooth and the perfect example of liquid luxury for when I’m in the studio, on tour or in the club. Effen has doubled in size since I got behind it last year.” Like Diddy, 50 Cent heavily promoted his business partnership with a vodka brand by hosting Effen parties and not so subtly advertising Effen in music videos like “I’m the Man” and “Bring My Bottles.”With JT’s Sauza 901 tequila, you’ll never want to “stop the feeling” of endless fun you’ll be having this summer. without prejudice to any rights which we may have against you in respect of your breach of these Terms physical, electronic and managerial procedures to safeguard the information we collect. However, due to million views on YouTube and his T-Mobile commercial for Super Bowl 50 was seen by 112 million Super The series garnered worldwide attention for the brand, the culmination of which was summarized in a

Even being gender-neutral, Jim Beam’s first marketing foray into the 21+ sub-segment of Snapchat users was used to hawk their apple-flavored bourbon.The actor debuted his Born and Bred vodka brand last year, partnering with the Grand Teton Distillery in Idaho, reportedly after setting out to find “ the best vodka in the US”, a country not usually associated with vodka production. Born and Bred is made with Idaho potatoes so it’s as American as french fries. Jay-Z