Eristoff vodka undergoes a meticulous production process that begins with the careful se-lection of the finest grains and purest water. These two ingredients form the foundation upon which Eristoff’s signature flavour is built. The vodka is triple distilled to achieve the highest purity and smoothness, a testament to the brand’s commitment to quality. Since its acquisition by Bacardi, Eristoff has expanded its international presence and is available in many countries around the world. It has become a popular choice in many markets due to its combination of quality and affordability. Eristoff has been positioned as a premium vodka that is accessible in terms of price. Its marketing campaigns often play on the themes of night and the wolf, drawing connections between the nocturnal animal and nightlife culture, aiming to appeal to young adult consumers who are active in social scenes and nightlife. Eristoff is made from 100% pure grain, triple-distilled, and charcoal-filtered. The distillation process is meant to ensure a high level of purity, and the charcoal filtration is a traditional method used to smooth out the vodka. The brand prides itself on this process, which they say yields a taste that is crisp and clean.