What do you usually notice with action figures? Well, they are hard, sometimes poseable, but mostly hard. However, with the Heroes of Goo Jit Zu, your child will encounter a different kind of play experience! Yes, they are still action figures (action heroes to be exact), but they are the squishiest, stretchiest, and gooiest among the action hero toys you will ever see. They are playable, collectable, but most of all squishable, stretchable, and twistable. What’s more interesting is that each Hero of Goo Jit Zu has its own unique and mesmerising texture. They are the only line of action hero figures that can be squeezed to release their inner power a.k.a. their GOO power! What Other Unique Features Do the Heroes of Goo Jit Zu Have? Like previous Marvel inspired Goo Jit Zu, kids can squeeze them and see their gooey bodies move and stretch. Heroes of Goo Jit Zu Goo Shifters are a gooey way for kids to play with no mess. Heroes of Goo Jit Zu toys feature a sturdy plastic head and a soft, squishable, stretchable, and twistable body.

Isle of Man, Isle of Wight, Northern Ireland and the Scottish Highlands) may take longer to reach you. Your child's favourite Marvel characters are now "Goo Shifters" - Crush the Core to transform the Goo! These stretchy, squishy heroes are ready to be powered-up by crushing the core inside their body. Bring the fun and imaginative play of Bluey and her friends' home with these loveable Bluey toys. These figures are great for recreating some of the most memorable moments from the show. Or how about our range of Roblox toys? The pet store playset is a dream for every animal lover where they can have hours of imaginative play with their favourite animal figures. And of course, our very own favourite characters Anna, Holly and Doug make it even better. With parts and accessories that you can mix and match, your kids will enjoy creating their very own superheroes. Unique Fillings Red Smash Hulk is super mushy! Kids will love to squish and squeeze his body! Marvel inspired Heroes of Goo Jit Zu Goo Shifters all have different unique fillings. Discover bodies that are super mushy, super squishy, and super stretchy helping add to each character's personality.

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Prepare yourself for some Powered-up action with the Heroes of Goo Jit Zu meets Marvel superheroes! Looking for your little one's first dolls or something fun and unique to add to their toy collection? You've come to the right place. From super stylish fashion dolls to adorable baby and toddler dolls that come with other essential accessories like bibs and bottles. If a Barbie doll is on their mind, a big doll house with multiple rooms, accessories and a pool is the ultimate gift they’ll love to play with. We offer doll houses from a variety of brands offering different setups to create a fun and creative environment every time they’re ready to play. How about surprising them with a Gabby's dollhouse? Filled with fun elements, it's sure to be a hit with your kids.

Time To Power Up! Heroes of Goo Jit Zu Goo Shifter the Marvel edition heroes are here! Everyone's favourite stretchy, squishy heroes have returned and are ready to be powered-up! Now kids can release their Marvel heroes "Inner Goo Power" and watch as they change before their very eyes!

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Heroes of Goo Jit Zu Goo Shifter the Marvel edition - Red Smash Hulk. Crush his Core to transform his Goo! Watch as the Goo inside his body changes color. Stretch his super mushy body up to 3 times its size. Collect them all! For something softer, get your munchkins one of our adorable teddy bears. Soft and plush, they're just the right thing for your little ones to cuddle with whilst they fall asleep. How about getting them a set of Squishmallows too? Made of super soft materials, these plushies are extra soft and ideal for keeping your little ones entertained at home and outdoors. With each plush toy having a unique characteristic, collect them all to create your own Squishville. Whilst we will do everything we can to meet the delivery times above, there may be factors outside of our control and we cannot guarantee delivery within this time frame. When the figure's core is crushed it activates an amazing colour transformation throughout the toy's goo filling! Collect And Stretch Them All! There are 4 Marvel inspired Goo Jit Zu Goo Shifters characters to collect. Each with a unique Goo Filling! Kids are able to Crush their Core and see a different transformation occur in each figure!

Crush The Core! Marvel themed Goo Shifters have an all-new "Goo-formation" feature that allows kids to interact with their Marvel hero and release their special shifting power!