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Image Politics: The New Rhetoric of Environmental Activism

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But despite campaigns attempting to tap into the political currency of pictures, different content forms elicit different emotional responses. The challenge for protest movements is to develop a consistent, interconnected theme, and to be aware of their audience and differences in reception. Schreiner, P. 2008. Auswärtige Kulturarbeit zwischen Konzeption und Umsetzung. Paper S12. Berlin: Stiftung Wissenschaft und Politik.

Oelsner, K., and L. Heimrich. 2015. Social media use of German politicians: Towards dialogic voter relations? German Politics 24 (4): 451–468. Reich, S., and R. Lebow. 2014. Goodbye hegemony: Power and influence in the global system. Princeton: Princeton University Press.Manheim, J., and R. Albritton. 1984. Changing national images: International public relations and media agenda setting. American Political Science Review 78 (3): 641–657. Kuhr, D. and R. Rossmann. 2015. Seehofer: Merkel muss Flüchtlingszahl begrenzen. Süddeutsche Zeitung, 30 September, 1. German National Tourist Board. 2008. The 2006 FIFA World Cup and its effect on the image and economy of Germany. Frankfurt: GNTB. Smale, A. and S. Erlanger. 2016. Election of Trump leaves Merkel as the Liberal West’s Last Defender. New York Times, 13 November. Van Ham, P. 2001. The rise of the brand state: The postmodern politics of image and reputation. Foreign Affairs 80 (5): 1–6.

Cull, N. 2008. Public diplomacy: Taxonomies and history. Annals of the American Academy of Political Science 616 (1): 31–53. Gerzema, J., and D. Reibstein. 2016. Best countries: Defining success and leadership in the twenty-first century. New York: US News/BAV Consulting/Wharton. Hellmann, G. 2009b. A status conscious Germany between adolescence and retirement. AICGS Transatlantic Perspectives: Johns Hopkins University. Auswärtiges Amt. 2014b. www.aussenpolitik-weiter-denken.de/en/blog/show/article/auftakt-konferenz-im-aa.html (13 December 2015).Schulte, K.-S. 2000. Auswärtige Kulturpolitik im politischen System der Bundesrepublik Deutschland: Konzeptionsgehalt, Organisationsprinzipien und Strukturneuralgien eines atypischen Politikfeldes am Ende der 13. Legislaturperiode. Berlin: VWF. Such processes are not isolated to campaigns of course. Political leaders use visual communication to shape their public image, and subtle differences in visual representation can have significant effects on their public perceptions. Seeing through people PIA/BMI (Presse- und Informationsamt der Bundesregierung, Bundesministerium des Innern). 2006. Fußball-WM 2006: Abschlussbericht der Bundesregierung. Berlin: PIA/BMI.

Keppler, D. 2015. Mehr als tweets, likes and hashtags?. Digitale Partizipation in der Auswärtigen Kultur- und Bildungspolitik Stuttgart: Institut für Auslandsbeziehungen. Images tap into attitudes, but not always in the same way for every viewer. Instead, an image’s perceived level of influence is based on “believability.” This is the idea that it is true if we agree, fake if we disagree. And it is here that the power of images intersects with the great challenge of the digital age. Amt, Auswärtiges. 2012. Shaping globalization—Expanding partnerships—Sharing responsibility. Berlin: Auswärtiges Amt. Chiara Bottici's Imaginal Politics is an original, suggestive, and solid contribution to political philosophy broadly understood. The strength of Bottici's work lies in its scope and potential for unifying several strands of inquiry into one integrated theory of the imaginal and working out the consequences of this notion for a variety of disciplines. The whole field of 'politics and the imagination' is rapidly expanding, and I would not be surprised if this book were to turn into one of the key references in the field. Alessandro Ferrara, University of Rome Tor Vergata, and former president of the Italian Association of Political Philosophy Solomon, T. 2014. The affective underpinnings of soft power. European Journal of International Relations 20 (3): 720–741.

President Donald Trump constantly uses images on social media to create an impression of a certain kind of success, power, and leadership. He also appears to be ever mindful of the image he portrays, putting great effort into his stance and gestures, and displays of presidential power. BBC. 2015b. Merkel: VW Scandal won’t damage Germany’s Reputation, 4 October 2015. http://www.bbc.com/news/business-34438031 (6 October 2015). BMV (Bundesministerium der Verteidigung – Ministry of Defence). 2014. Unterzeichnung eines 10-Nationen-Briefs an den NATO-Generalsekretär zur weiteren Umsetzung des Framework Nations Concept. Berlin: BMV. Lombroso understood the image to work in terms of the realist paradigm. In this view, pictures, and particularly photographs, were analogous to their material or real-world referents. Underpinning this perspective was the implicit assumption that the image, somehow, ‘speaks for itself.’

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