Retailers looking to replace banned superstrength lager products need to be cautious about replacing them with duty-evaded replacements, the Federation of Wholesale Distributors has warned. Bottle conditioned brands are Young's Bitter at 4.5% abv, Young's London Gold, and Young's Special London Ale, a 6.4% abv strong pale ale which was awarded a gold medal for bottle conditioned beer at the 1999 CAMRA Great British Beer Festival, and received a Grand Gold Medal at Monde Selection's World Quality Selections in 2010. The main popular super strength lagers at 9%, all brewed by major drinks companies, include Tennent's Super, Carlsberg Special Brew, Skol Super and Kestrel Super. The producer went on to say that the complainant had misinterpreted the Government ‘guidelines’ as ‘limits’, and nonetheless, the guidance was that consumers should not ‘regularly’ exceed the guidelines. In its view the guidance was to discourage sustained daily consumption and recognised that consumption may fluctuate from day to day with no harmful effect. If the Panel was to decide that a non-resealable container, typically used by one person, encouraged immoderate consumption then that decision should surely apply to wine bottles with corks, 660ml and 500ml beer bottles. The Panel’s assessment David Poley, its Chief Executive says: "There's no reason really to suppose that these drinks don't have a market amongst responsible adult drinkers.

Wells Banana Bread Beer, A beer brewed with fairtrade bananas which is sold filtered and pasteurised in bottles at 5.2% abv, and unfiltered in the cask at 4.3% abv.verifyErrors }}{{ message }}{{ /verifyErrors }}{{ The Panel also noted the ‘share’ message only featured on the can of Super Premium despite most of the other cans in the range being the same size; the Panel questioned this. They decided that to differentiate Kestrel Super Premium from the others in this way could also be because the producer was conscious of the product’s strength, and therefore units and the message therefore acted as a warning to consumers. This would support the view that the combination of the size of the can and high strength of the product would encourage immoderate consumption.

Waggle Dance, a 5.0% abv pale ale made with the addition of South American honey, named after the waggle dance a bee performs to alert the hive of a source of nectar. The brand was originally owned and brewed by Sunderland-based brewer, Vaux; it was bought by Young's Brewery when the Vaux brewery was closed in 1999, and by 2008, the brand was transferred to Charles Wells beer.[4] In April 2008 InBev UK announced that after careful consideration they would no longer be producing Tennent's Super in 500ml cans - and they will be moving to 440ml in the first quarter of 2008. It says, "Tennent's Super is brewed to be enjoyed in moderation. It is the individuals responsibility to monitor the number of units of alcohol that they drink."I would have thought that any self-respecting drinks company would want nothing to do with these drinks," says Jeremy Swain. The Panel noted that the product had been subject to a similar complaint in 2008 and on that occasion the Panel had not upheld the complaint under Code paragraph 3.2(f). The Panel, however, decided that in view of the length of time that had since elapsed, it should not necessarily be bound by that precedent. The Panel considered that it should be responsive to changes in the prevailing climate in society including the growing focus by local authorities on products that were believed to be disproportionately consumed by problem drinkers. The producer responded by saying that upholding the complaint would be a direct contradiction of the Panel’s ruling on the same product in 2008, and the producer believed that there was no evidence before the Panel that the product was disproportionately consumed by problem drinkers. Kirin Ichiban, a 5% abv pale lager, brewed under licence for the Japanese brewing company Kirin. It is brewed using the unique Ichiban Shibori brewing process, the most expensive in the world. In January 2007, Wells & Young's bought the brewing and marketing rights of the Courage brands, Courage Directors, Mild, Light Ale and Best from Scottish & Newcastle. It has subsequently rekindled production of the famous 10% abv bottled Courage Imperial Russian Stout initially for sale in the USA. [11] S&N kept a minority stake in the brands until 2011. [12] McEwan's and Younger's [ edit ] This complaint focuses on the particular contradictions arising from the marketing of these products. These drinks are produced in 500ml cans that cannot be resealed and contain four and a half units of alcohol. Typically they are consumed by single individuals…the consumption of a single can takes the individual above the government’s own daily alcohol unit guideline limits of 2-3 units for a woman and 3-4 units for a man.

At the beginning of 2007, Wells and Young's made its first big investment and bought the Courage brands which included Courage Best and Courage Directors. As well as selling its beers to Charles Wells and the Young's pubs, Wells and Young's supplies free trade and other pubs, as well as supermarkets. Estrella Damm – a 4.6% bottle and draught beer, now available in the UK. Wells and Young's import, market and distribute. Estrella Damm is brewed by Grupo Damm in Barcelona and is one of Spain's most popular beers.

SEE ALSO

Inbev, who manufacture "Tennents Super", have just announced that they are reducing the size of their cans. Yes, they are also consumed by people with alcohol dependency problems - that does not necessarily mean that they are irresponsibly marketed". Following a rebrand in 2015, the company traded as Charles Wells again, reuniting the different arms of the business under its founding name.

About Wells & Young's – Wells & Young's Brewing Company Limited – www.wellsandyoungs.co.uk". wellsandyoungs.co.uk . Retrieved 13 July 2009. Kirin Ichiban | Our Lagers | Wells and Young's Brewing Company". Wellsandyoungs.co.uk . Retrieved 17 February 2012. Young's main brands are Young's Bitter (commonly known as Ordinary) renamed Young's London Original in 2019, a 3.7% abv bitter made with Red Tractor accredited Maris Otter and crystal malt and Fuggle and Golding hops; and Young's Special renamed Young's London Special in 2019, a 4.5% abv version of the Ordinary.As well as brewing its own brands, the brewery contract brews other beers including Kirin Ichiban [5] and Estrella Damm. [6] Conclusion of review and brewing merger with Charles Wells Ltd" (PDF). Young & Co.'s Brewery, P.L.C. 23 May 2006 . Retrieved 26 February 2011. Wells & Young's Brewery was formed in 2006 from a merger of the brewing operations of Charles Wells Ltd and Young's Brewery. Charles Wells initially had a 60% stake and Young's 40%. In 2011, Charles Wells took full control when it bought Young's 40% stake. [1] Wells & Young's is now responsible for brewing, distributing and marketing Charles Wells' and Young & Co's brands at the Eagle Brewery in Bedford. [2] [3] [4] There's four people in this hostel we're sitting in who are about to die and it's directly because of super strength lager". The Panel wanted to understand whether there were strongly held cultural assumptions which influenced the way consumers would respond to drinks in cans. In a survey by YouGov [1] of over 2000 adults, 80% of those surveyed believed that a 500ml 9% abv can was designed for the contents to be consumed by one person in one sitting. The data was similar for a 440ml 4% ABV can. The data also showed only 2% of people thought these cans were easy to reseal once opened. The Panel shared this view. Consumers would not share the contents of a can, or reseal it saving it for another drinking occasion, the contents would instead be consumed by one person in one drinking occasion.