LiveWire is one of the few Mountain Dew flavors to be permanent after a few limited-time runs, not counting nationwide DEWmocracies. The only other flavor to achieve this was Spark. A combination of Code Red, White Out, and Voltage released as a limited edition from May through August 2017. It was advertised as a partnership with Dale Earnhardt Jr. The drink was re-released in the summer of 2021. [94] [95] Miller, Yael (3 June 2007). "Green Label Art— Mountain Dew". The Dieline. Archived from the original on 16 June 2011. Brady, Erik. "Unusual quartet of celebrities team up for PepsiCo Super Bowl ad". USA TODAY . Retrieved 2022-03-09. a b Taylor, Tarah (10 August 2012). "Who should claim Mountain Dew? An age-old debate for you to decide". WCYB-TV. Archived from the original on 5 April 2013.

In international countries, its catchphrase is " DEW with a Blast of Orange Flavour." History 2003 limited-time release

A caffeine-free variant of the original Mountain Dew flavor. Discontinued in the United States as of 2021. [65] Tanner, Steve (26 April 2010). "Mountain Dew Distortion» Lime Blasted Mtn Dew DEWmocracy Flavor". BevReview. Archived from the original on 19 March 2011 . Retrieved 1 February 2011. Khaled, Fatma. "Mountain Dew is unveiling Frost Bite Zero Sugar at Walmart starting Monday". Business Insider . Retrieved 2022-03-09. Its current tagline, used since 2021, is " DEW Sparked with Artificial Orange Flavor." Its previous tagline, used from 2017 until 2021, was " DEW Sparked with Natural & Artificial Orange Flavor." From 2004 until 2017, its tagline was " DEW Sparked with Orange. Naturally and Artificially Flavored." Mountain Dew expands Spark to retail, intros Spark No Sugar". www.vendingtimes.com. 2022-01-05 . Retrieved 2022-03-09.

After its first successful year on the market of the United States for a limited time in Summer 2003, PepsiCo decided to re-release LiveWire for another limited time in Summer 2004, which proved to be another successful run for the flavor.In 2008, Doritos debuted a mystery flavor known as "Quest", featuring a campaign of online puzzles and prizes to identify the Quest flavor. The flavor was later identified as Mountain Dew. [82] FanDEWmonium Maddry, Larry (6 August 1994). "Reprinted Article: Soft drink finally gets its Dew from small Virginia town". Virginian Pilot. Norfolk, VA. Archived from the original on 5 February 2016 . Retrieved 23 December 2014. A berry variant was released to coincide with the release of the video game Ryse: Son of Rome for the Xbox One. Flavor in the Baja Blast line, described as "Dew with a blast of natural and artificial passionfruit flavor" Pomranz, Mike (May 4, 2022). "Mtn Dew Releases New Purple Flavor — But You Can Only Find It at One Convenience Store Chain". Food & Wine . Retrieved 2022-05-04.

According to Michael Cole, a win can only be secured via pinfall or submission, as this is essentially a no-disqualification match. Also, judging by the name of the match itself, the WWE Universe can rightfully assume the entire match — or at least some portions — will take place entirely in darkness, which will make for a unique and memorable viewing experience. Sponsorship of action sports athletes has been a part of Mountain Dew marketing since the late 1990s, with present sponsorship including Eli Reed (skateboarder), Paul Rodriguez (skateboarder), and Danny Davis (snowboarder). [73] Mountain Dew also sponsors its own namesake festival, " The Dew Tour", which is an action sports tour made up of events held in five U.S. cities over several months. [74] The first Dew Tour was held in the summer of 2005 with events in skateboarding, BMX and Freestyle Motocross. In 2008 it expanded to add a " Winter Dew Tour", comprising snowboarding and snow skiing competitions. It is "the most watched and attended action sports event in the world," according to Transworld Snowboarding magazine. [75] [76] In coordination with its Dew Tour sponsorship, a sponsored television show entitled Mountain Dew's Green Label Experience premiered on Fuel TV in July 2010, for the primary purpose of broadcasting interviews with action sports athletes from each of the stops on the Dew Tour. [77] Green Label Gaming Mountain Dew Fanatics, Rejoice! Baja Blast Now Comes in Bottles". Huffington Post. 23 April 2014. Archived from the original on 29 April 2014. In 2006, Diet Mountain Dew was reformulated with a new "Tuned Up Taste", using a blend of sucralose, aspartame, and acesulfame potassium as sweeteners. The previous formulation was sweetened exclusively with aspartame. [2]Charles O. Gordon". History of Virginia Tech. Virginia Polytechnic Institute and State University. Archived from the original on 2 November 2013 . Retrieved 22 May 2013. Cosmic Wings® Expands Reach with DoorDash and Grubhub to Deliver Out-of-this-World Cheetos® Menu of Wings, Cheese Bites & More Nationwide". finance.yahoo.com . Retrieved 2022-04-21. Ramsay, G. (2022-05-19). "Buffalo Wild Wings Unveils New Legendary Long Island Made With Mountain Dew Legend". The Fast Food Post . Retrieved 2022-05-28. Late 2010s: Green Label • White Label • Spiked (Lemonade) • Spiked (Raspberry Lemonade) • Flavor 514C Mason, Doug (16 September 2007). "Drinking in History". Knoxville News Sentinel. Archived from the original on 10 October 2014.

A clear, citrus variant made with real sugar and available in glass bottles. [93] Dewshine was non-alcoholic, despite the name being a portmanteau of Mountain Dew and moonshine.

Pepsi to redesign core products icon". BevNET.com. 13 October 2008. Archived from the original on 15 October 2008. Tanner, Steve (29 March 2005). "Update: Mountain Dew LiveWire". BevReview. Archived from the original on 7 July 2011 . Retrieved 1 February 2011. Caffeine-free variants of Mountain Dew were also sold in Australia and Canada as the standard, but in March and June 2012, they were reformulated with caffeine as Mountain Dew "Energized" and "Citrus Charge", respectively. [66]