Beavertown Neck Oil Session IPA Cans 4.3% ABV - 24 x 330ml

Product Information

WARNING: Mash tun capacity exceeded. Volume required: 54.21 L. Suggest reducing initial strike volume to 41.57 L and adding 8.81 L sparge/top-off. Pour into a glass angled at 45 degrees and leave space for the head, as it adds to the aroma and taste of the first sip. In response to the complainant’s assertion that the product encouraged irresponsible consumption, the company stated that there was no imagery on the can that could be taken as a cue to drink the product immoderately. The Panel’s assessment Our experts suggest aiming to match the intensity of the beer with the intensity of the food. So, if you're having a light summer dish, choose a light beer to drink with it – a beer that's too heavy can overwhelm the flavours in your food.

The term “session” refers to beers that have all the taste of a regular IPA, but with a lower ABV of around 3-5%, which make them suited to long hot summer afternoons. So, as long as the item is still in its original condition. Subject to terms and conditions of course.Store your beer in a cool, dark place, especially in summer. Exposure to UV light will break down the compounds in the hops, which become ‘off’ flavours.

And as for the taste? It’s pretty good, to be honest. There’s a lot of shit lager out there, and Madrí isn’t one of them. ‘It isn’t too strong on one side or another,’ says Haye. ‘Even if you’re a neutral beer-drinker, you’re not going to find it offensive, and you’re not going to find it tasteless. And I think that’s exactly what they were looking for. It just seems to fit straight into the market.’ Make sure your glasses are properly clean. Bubbles adhering to the side of the glass means they’re not completely clean, and can influence the taste of the beer. Light, crisp and punchy, a session IPA tends to express tropical holiday-esque aromas and a fruity, hoppy flavour. You can see why it’s our drink of choice for the summer months, but it's also a great beer for parties. What food goes well with IPA beer?The company stated that the colour palette followed the corporate, award winning and well-established company brand that consumers were familiar with. The company refuted the complainant’s assertion that the product could have a particular appeal to under-18s and stated that it was not designed to appeal to tweens, youths, or an irresponsible beer-drinking demographic. The company explained that the beer label had the same layout as Gamma Ray, which had previously been considered by the Panel in 2015, and that it complied with EU food labelling regulations in the same way and made it clear that the product was alcoholic. In addition to this, the company highlighted the fact that the illustrations were of a similar nature to Gamma Ray which the Panel had ruled were adult in nature. Madrí is a completely manufactured and invented brand,’ says Pete Brown, an expert in beer trends and author of ‘ Clubland: How the Working Men’s Club Shaped Britain’ . ‘It’s purely a marketing reflex exercise. And it’s probably the best [marketing campaign] we’ve seen since Peroni.’ Be mindful when pouring in case there's sediment at the bottom of the bottle. Our experts recommend leaving the final centimetre in the bottle just in case. No one who comes in here from Spain has ever heard of it,’says Haye. ‘They’ll ask: “Why has that got Madrid on it?”’ But the British lager drinkers? Lapping it up, he tells us. Every last drop. And then there was the distribution: Molson Coors was already supplying a lot of bars. ‘The brand already owned Carling, the biggest beer in the country,’ says Brown. ‘All they had to say to pubs was: “Well, you’ve got Carling. Do you want some Madrí as well?”’