The overall taste was still very nice and I would use it to spruce up my slice of morning toast. Overall verdict Made by the Italian company Ferrero. Nutella is a favourite the world over, with all age groups. The product is considered the equivalent of happiness in a jar. Ferrero is also the brand that makes the famed Kinder Surprise, Kinder Bueno and Ferrero Rocher. Another product that people do not associate with them, which is also internationally known is Tic-Tacs. Just based on Nutella and Ferrero Rocher the parent company uses 25 percent of the world's hazelnuts! Nutella Overall Nutella has got the better taste and you can see what you are paying the extra money for as it has a deeper, richer flavour and melts in your mouth. However, there was nothing wrong with any of the dupes and while some were better than others, all are tasty and edible.

Nutella spends a hefty amount each year (close to 0.5 million dollars) to create and keep up brand awareness as well as a loyal customer base. They always to play on the point of their difference against their competitors i.e. their unique taste and their promotional strategies are accordingly designed. The Nutella brand adopts aggressive campaigning and promotional methods to reach out to as many consumers as possible and convince them about their quality, taste, and design. The common channels of promotion include radio, television, and newspapers. This completes the Nutella marketing mix. Nutella does not need to be refrigerated, the bottle says so. The large quantity of sugar keeps it from going bad. Putting it in the fridge also makes it hard, making it difficult to spread. At room temperature, the fats from the hazelnuts and palm oil remain more fluid; allowing the smooth spread of Nutella onto bread.

The main ingredients that are mixed to create this wonder are palm oil, sugar, hazelnuts, cocoa and skimmed milk. The percentage of ingredients mix varies a little from country to country, in the USA and UK Nutella also contains soy products.Nutella is more than a chocolate spread ever imagined to be; in 2014 the Italian Postal Service released a stamp to honour it on its 50th anniversary.With global production in 2013 coming up to roughly 350,000 tonnes, it is a phenomenon. The regular Asda attempt at Nutella spread well, however, it was much sweeter than Nutella making it feel like cheaper chocolate was used in the recipe. Aldi versions of Pot Noodle, Nutella, McCoys and more pitted against the originals - with some 'even better' Per portion (15g) Energy: 336kJ, 80kcal, 4% Per 100g: 2252 kJ / 539 kcal Reference intake of an average adult (8400 KJ / 2000 kcal) Sugar, Palm Oil, 𝐇𝐚𝐳𝐞𝐥𝐧𝐮𝐭𝐬 (13%), Skimmed 𝐌𝐢𝐥𝐤 Powder (8.7%), Fat-Reduced Cocoa (7.4%), Emulsifier: Lecithins (𝐒𝐨𝐲𝐚), Vanillin