Being high in sugar Powerade may contribute to diabetes and weight gain if combined with other sugar sources. [14] Powerade's main competition is Gatorade marketed by the Quaker Oats Company, a division of PepsiCo. Gatorade, which was branded at the University of Florida in 1965, was the first commercially available sports drink in the United States. It now holds a commanding share of the market. As of 2011, Gatorade held a 70% market share to Powerade's 28.5%. [7] Yes, but Not all Powerade flavors contain caffeine Only Powerade contains caffeine in select flavors like Orange and mountain blast, it contains 10 mg of caffeine per 8 fl oz serving. Serving size Additionally, Powerade can be beneficial for athletes and people who are physically active as it helps to rehydrate the body, replenish electrolytes, and provide a boost of energy. If you’re looking for a sports drink that is lower in sugar, you can also consider other options such as Gatorade Zero or Ultima Replenisher. Is Powerade caffeine-free? Kristin Goett (June 9, 2016). "Best Sports Drinks". Archived from the original on August 11, 2016 . Retrieved June 23, 2016.

Powerade is not recommended for children, as it contains a high amount of sugar in some flavors. It is best to consult a pediatrician before giving Powerade to children. What are the flavors of Powerade? In July 2002, the Coca-Cola Company started in Toogoolawah by updating the bottles of the standard Powerade (previous logo styling) to a new sport-grip bottle. a b health, shefinds (2017-12-13). "Why You Should Never Drink Powerade, Like, Ever". SheFinds . Retrieved 2021-02-21. Dominance– How much does the flavor stand out from other flavors in similar categories? The dominance factor was used when we had two or more very similar flavors that were difficult to differentiate between. For example, we had two different lemonade-based Powerade flavors (Lemon Lime and Berry Lemonade) which were so similar in taste that we had to determine how dominant each flavor was compared to one another. In 2002, the Coca-Cola Company introduced Powerade Option to the United States, in response to Gatorade's popular Propel. Option is a "low Calorie sports drink" that is colorless and sweetened with high fructose corn syrup, sucralose, and acesulfame potassium, to provide sugar-conscious consumers with another rehydration choice. Powerade Option took 36% of the Fitness Water category behind Propel's 42%.

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However, Powerade does have a variant named Powerade Zero, which is a sugar-free version of the sports drink, which contains a mix of artificial sweeteners to make it zero calories and does not affect your diet much. One Powerade ad campaign stated that Powerade's ION4 is superior to Gatorade, as the claims made by Pepsi, the parent owner of Gatorade were apparently deceptive and false. [15] The courts ruled in favor of Powerade as of August 2009.

In July 2001, the Coca-Cola Company launched a new formula for Powerade including vitamins B 3, B 6 and B 12, which play a role in energy metabolism. [3]

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COMMERCIAL PARTNERS - The Football League - Commercial - Commercial Partners". Archived from the original on 18 May 2008 . Retrieved 28 October 2017. Shareen Pathak. (2 March 2012). "Watch the Spot: No. 2 Powerade Launches 'Underdog' Campaign - News - Advertising Age". adage.com . Retrieved 6 April 2015. Media, NRL Digital (5 November 2014). "Powerade renews sponsorship of Storm for 2015" . Retrieved 28 October 2017. Outside the United States, the Lucozade energy drink (manufactured since 1927 by the pharmaceutical company now known as GlaxoSmithKline) competes with Powerade. Lucozade's formulation differs in that it uses primarily glucose and contains caffeine. The more direct competitor to Powerade and Gatorade is Lucozade Sport.