If you don't like sweet drinks, you will not love this one. However, I did enjoy it but it is nothing like I have ever tried before. The price makes me reluctant to say I love it, but it is good. Those who want to give it a try should do as soon as possible as it is only around for a limited amount of time Across South Africa, schools have begun banning the drink due to health concerns over the high caffeine content. [43] United States UFC ANNOUNCES GLOBAL MARKETING PARTNERSHIP WITH LOGAN PAUL AND KSI FOR THEIR PRIME BEVERAGE BRAND | UFC". www.ufc.com. January 31, 2023. Archived from the original on February 4, 2023 . Retrieved February 4, 2023. KSI's Prime Hydration: Is It Worth the Hype?". Men's Health. January 13, 2023. Archived from the original on January 13, 2023 . Retrieved January 15, 2023.

I have come to realise that it is not the drink's flavour as such, but rather the thought of knowing you have an elusive drink which is attached to the YouTuber sensations. The pair have managed to grasp a gap in the market, which they have filled with their popularity to offer a hydration drink. Several Australian schools have instituted bans on Prime energy drinks, as a health risk to students due to its high caffeine levels. ABC News noted that the Food Standards Australia New Zealand legal limit for caffeine was 32mg per 100ml, while Prime contains around 56mg per 100ml. A sports dietician, who described the drink as an "addictive substance" went on to state that "giving a dose of caffeine to young children who've got … developing cognitive function is not a wise idea". ABC noted that the drink, on sale in Woolworths stores, carried a disclaimer stating that the drink "is not suitable for children under the age of 15, pregnant or breastfeeding women, and should only be used under medical or dietetic supervision". [29] Prime Hydration was also made the Official Hydration Partner of Arsenal Football Club. There are currently nine Prime flavours on offer - Grape, Orange, Lemon and Lime, Blue Raspberry, Strawberry Watermelon, Tropical Punch, Ice Pop, Meta Moon and KSI's new and limited edition Orange and Mango. Each PRIME drink comes full of vitamins and is made with 10% coconut water to aid hydration and wellbeing. With both KSI and Logan Paul having their athletic endeavours, they understand the importance of recovery and staying hydrated, which is why each bottle of PRIME includes BCAA for muscle recovery, electrolytes, B vitamins and antioxidants to keep customers fresh and alert. Across the range of PRIME Hydration you’ll find fruity flavours that will suit everybody’s taste.

Why is Prime so popular?

Wilson, Bee (May 31, 2023). " 'Logan Paul reveals new Ice Pop Prime Energy flavor' ". Dexerto. Archived from the original on May 30, 2023 . Retrieved May 30, 2023.

Partridge, Joanna (December 29, 2022). "Customers queue at Aldi at dawn for YouTubers' Prime Hydration drink". The Guardian. Archived from the original on January 11, 2023 . Retrieved January 11, 2023. Ramalepe, Phumi. "Prime mania among school kids - govt asked to intervene". News24 . Retrieved May 20, 2023. On 13 November 2023, the Inspection by the Administration of Food Safety, Veterinary Medicine and Plant Protection of the Republic of Slovenia banned the sale of Prime energy drinks in Slovenia as they contain L-theanine, which is not allowed in non-alcoholic beverages. Prime Hydration may be freely sold. [41] South Africa Prime kommer til Danmark i særlig form - TV 2". nyheder.tv2.dk (in Danish). May 31, 2023 . Retrieved June 17, 2023. For those who do not know, Prime is a hydration drink with sweeteners in an effort to "fill the void" to offer good taste as well as function. Many young people have been battling it out among parents to get their hands on the drink.Prime Hydration produces a variety of energy drinks, sports drinks, and drink mixes containing varying levels of caffeine, electrolytes, and added micronutrients. Prime Energy drinks have generated controversy due to their marketing campaign, which has been criticized for targeting children and adolescents, in conjunction with their high concentration of caffeine. Several countries, jurisdictions, and primary and secondary schools have banned or restricted the drink due to its caffeine content exceeding legal limits, or otherwise being deemed unsafe for children to consume. Logan Paul and KSI laugh at Pimblett after signing Prime x UFC deal despite previous rivalry". February 2, 2023. Archived from the original on February 4, 2023 . Retrieved February 4, 2023. The stench was potently strong and definitely caught me off guard, but did the flavour outweigh the smell and appearance? I am not so sure, as it tasted like a zesty and cloudy lemonade with an uncanny amount of sweeteners.

Schumer calls for FDA probe into caffeine content of PRIME energy drinks". USA TODAY . Retrieved July 9, 2023. Bossinakis, Charisa (January 12, 2023). "Gordon Ramsay tried KSI and Logan Paul's Prime energy drink and gave it a savage review". LADbible. Archived from the original on January 12, 2023 . Retrieved January 12, 2023. In April 2023, a store in Perth controversially allowed the sale of PRIME Energy to minors. [33] Canada Graham, Megan (February 12, 2023). "YouTube Stars Run Ad for Sports Drink Prime". WSJ. Archived from the original on February 13, 2023 . Retrieved February 13, 2023.However, there were some customers that said the drinks were either too sweet or tasted too artificial. Yet it should be noted that taste is a personal preference. Everyone has different tastebuds, after all. This was a pleasant surprise, but the flavour too offered a double whammy of goodness. When I took a sip, it offered a sweet fruity sensation of sharpness and definitely impressed with a tropical tang with hints of orange, mango, passion fruit and pineapple.

The drink that has grasped millions across the world from the YouTubers has been selling out everywhere while the pair have constantly been in the news across the country due to their popular drink for the last year. We have all seen those videos of mayhem striking in supermarkets as people rush to try and get their hands on the drink that seems like gold dust to everyone. Fans react as KSI promises to release special PRIME bottle if Arsenal win title". talkSPORT. May 9, 2023 . Retrieved May 21, 2023. Sommerlad, Joe (January 1, 2023). "Who actually owns Prime energy drinks?". The Independent. Archived from the original on January 5, 2023 . Retrieved January 11, 2023.

Prime was the sponsor for Timmy Hill's number 13 car for NASCAR. [46] In their official statement they said it meant they have "access to talent and footballers which they do leverage in some of their marketing". [15] Prime Hydration: Chaos in Aldi supermarkets after brief sale of new drink promoted by YouTubers". Sky News. December 30, 2022. Archived from the original on December 31, 2022 . Retrieved January 5, 2023.