Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice (1st Edition)

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Tue in who it's for (this is for those just starting out as well as those who are already successful and want to learn how to scale!) Once you’ve got the content you’re going to sell, it’s time to create beliefs in the minds of your followers. If people believe in what you’re telling them, you can influence them in a positive way. And the best part is that you actually only need to get them to believe one thing. Ex: key tones are kinda like millions of little motivational speakers running through your body giving you energy and making you feel awesome! Russell studied the history of people who created mass movements (whether for good or evil), and all had 3 common elements. HOW MUCH MORE MONEY (LOVE, WEIGHT) IF YOU WERE ABLE TO ELIMINATE THE OBSTACLES AND LEVERAGE THOSE RESOURCES?

Once you’ve figured out your area of expertise, it’s time to drill down a bit deeper to find your audience. Almost all expert businesses are based in one of three core markets: health, wealth, or relationships. If you want people to buy, you have to show them how your product or service will increase their status. In the six weeks following the first webinar I did based on the principles Russell Teaches in Expert Secrets, I sold more than I had the previous year.” Strategy is [an] overarching plan or set of goals. Tactics are the specific actions or steps you undertake to accomplish your strategy.If the only thing you do with your tribe is helping them achieve a result, eventually they will leave you External beliefs story. Here I tell an Epiphany Bridge story that will break their false beliefs that some external force will keep them from being successful. There’s a lot of buyer’s psychology explained here, and Russell is preparing you for the next section of Expert Secrets. What new category can you create and become its category king? The goal for you is to identify the niches in your submarket and see what you can create that is truly new. I've finished 34 business, marketing, and self-development books over the past 10 months and this is top. The others are Rich Dad Poor Dad, Never Split the Difference, and Crucial Conversations.

Promotion Strategy 2: Target your ideal competitor and target their audience with specific ads you create. It’s a proven formula for telling stories that he learned from successful entrepreneurs and master movie storytellers. Section 3-4: Your Moral Obligation & the Funnels As soon as a webinar is over, I shift focus to the replay campaign. The basics are urgency and scarcity To do that, you’ll need to figure out how to break down as many of your potential customers’ false beliefs as possible. To use a weight-loss example, say you think that one of your potential customers’ false beliefs might be, “If I try to lose weight, I’m going to be miserable.” Now that you’ve identified that potential false belief, imagine what experience they might have had that caused them to develop it in the first place. For instance, maybe it’s that they tried to lose weight last year by cutting carbs and ended up miserable. Once you’ve chosen your niche, it’s time to become a charismatic leader who can sell your product. The key here is to maintain absolute certainty about what you’re offering. This can take time, but one of the ways you can build up certainty is by publishing your messages daily through podcasts, Facebook, blogging, Snapchat, or whichever platform you prefer.

Epiphany Bridge Origin Story. Tell the origin story that helped you discover this new opportunity. Normally at least one slide for each of the 14 steps in this script For our purposes with storytelling, the guide is the person who gives us the epiphany and the frameworks. Most people who put their products up for sale don't understand that their expertise is the key to actually selling the product. Your story, why you created this offer, and why you started your movement are what initially get people to convert and then continue to stay with you over time.

Where your reader is now (in pain). Must return to the beginning to make you relatable and show how you were hopeless. Ex: If you've ever thought "why even bother" or the government wants you to fail, you're probably right. They don't benefit from you succeeding. That want to see you stay in debt and rely on them. The difference is we actually care about you and want to see you succeed. Captivating character pursuing some compelling desire and faces insurmountable obstacles to achieving it. Creating a “mass movement” might seem like a daunting task, yet that’s what the first section of Expert Secrets is dedicated to. Now and later: Paint the picture of where you were before and struggles, and then what life became like.

So you’ve chosen a niche and you know a little bit about what you want to share. But you still don’t have anything to sell. And that means you still don’t really have a relationship with your audience. That relationship is not established until they pay you. So where do you start? Chet’s concept is called the Dream 100, and it refers to the 100 people who already have your ideal customers. You’re going to use a similar strategy in your own expert business to drive traffic into your funnels. Never tell the prospect but by asking questions through stories they will achieve their own epiphany What is the DESIRE or result that you want to achieve? External: What are your external desires? Internal: What are your internal desires?

Samuel Fletcher is a entrepreneur with over 15 years in online course development. With an in-depth understanding of online course platforms, including Kajabi, Thinkific, LearnWorlds, and more, he has not only created courses on these platforms but has also assisted others in their course creation journeys. Beyond his hands-on experience, Sam is a passionate blogger, online business mentor, and a proactive contributor to community initiatives. Don’t answer the questions, just increase the curiosity for what they’re going to learn on the webinarKinda like” bridge: if you need to teach a concept that’s past a third-grade level, say It’s kinda like…” and relate it to something customers already know