The end of the year rounded off with a number of marketing campaigns, brand expansions and partnerships from spirits producers. While Campari Group’s Skyy Vodka grabbed attention for its campaign celebrating marriage equality in the US and the signing of the Respect for Marriage Act, eyes turned towards comedian Aisling Bea for her participation in the latest addition to Jameson’s Widen the Circle campaign. Best served cold in a Margarita glass with a lime wedge, this entry went on to be named Taste Master of the competition. Lees noted: “A very diverse category, good to see natural flavours and very good to see balance achieved.”

The ITALICUS Spritz, made with ITALICUS and Prosecco, is an aromatic and citrus combination decorated with green olives for an additional touch of salinity, and to accompany the aperitivo drink with an enjoyable nibble. The USA by far, due to the complexity of the three-tier system and complex route to market. The cost to run activities is two or three times more expensive than anywhere else in the world, and the e-commerce channel has specific regulations just for the American territory. But it is still the largest spirits and wine market in the world.

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Savoia Americano Rosso εισάγεται αποκλειστικά από την CAVA ANTHIDIS, αποτελεί το καλύτερο συστατικό όλων των after office ή aperitivo στιγμών σας, είναι 100% vegan, χαμηλό σε αλκοόλ, σούπερ σέξι και πεντανόστιμο. The runaway popularity of low- and no-alcohol ‘spirits’ has led to a huge increase in brands and products entering the sector. And this influx appears to have led to a rise in quality. Low- and no-alcohol has risen in popularity as consumers seek lighter serves A second Master was awarded to Pallini Limonzero, which offered a “great lemon aroma” on the nose. “Excellent body and lemony taste that resembles limoncello greatly. Slight spiciness at the end, but overall great,” noted Prousaefs. Gallo is no stranger to building an aperitivo brand. The Italian mixologist created Italicus Rosolio di Bergamotto in 2016, which aimed to revive the rosolio aperitivo category.

We cannot wait for more people to try our whiskies and to be able to share our story with people all over the country. We hope this launch will continue our journey of success in the UK.” Sitting at 18.6% ABV, the bottling is available in the states of New York and New Jersey through Panebianco Wines, and in the on-trade through Eataly Flatiron and at Serra Rooftop, both in Manhattan.Reflecting on the standard of entries, Moss said: “The message I took from today is that this is clearly still an evolving category. Some were quite successful with a little complexity – but there is still room to create some convincing ‘switch‐outs’ for major spirit categories. One area that requires work is capturing the aromatic complexity of a product, which is clearly very hard. But it’s all moving in the right direction – I’m looking forward to seeing what future developments we’ll see from this relatively new part of the spirits world.” Danish whisky Stauning has expanded its UK presence by partnering with online grocery store Ocado to offer its core range. The partnership marks the brand’s first major online grocery listing since Stauning’s launch in the UK in September 2020.

A second team was chaired by David T Smith, writer, consultant and co-founder of the Craft Distilling Expo. He was accompanied by: Evan Prousaefs, bar manager of Sexy Fish in London; and Alan Uresti, head of mixology at Annabel’s Mayfair. Ten Silver medals completed the flight, including medals for Glory Mornin’ Super Vivid, Lyre’s Agave Blanco Spirit, and Siegfried Wonderleaf. The chocolate rum liqueur, made with Caribbean spices, will be available in the Baltics through Latvia-based Stream Distribution. The judges were impressed by Savoia Americano Rosso’s “rich and aromatic” notes on the nose, combined with it being “nicely bitter and herbal on the palate.”While the original Savoia Rosso product was based on fortified Marsala wine from Sicily, the new addition is made using orange wine – said to be a first for aperitivos. La Mole Antoniellana, πρώην εβραϊκή συναγωγή και νυν Εθνικό Μουσείο Κινηματογράφου! Το λαμπερό του χρώμα προέρχεται από 100% φυσικά συστατικά και για να δημιουργηθεί χρησιμοποιείται χυμός από κόκκινες πατάτες και β-καροτίνη! Δοκιμάζοντας το Savoia Americano Rosso SPIRITS INNOVATOR GIUSEPPE GALLO LAUNCHES SAVOIA AMERICANO, A BOLD AND EXCITING VINO APERITIVO THAT IS SET TO REVITALISE A CLASSIC ITALIAN CATEGORY.

Savoia Orancio can be served cold over ice, mixed with soda or tonic water, or paired with rosè sparkling wine to create a Spritz. Ruby red in color, the botanical profile serves up balanced aromatics and gentle spicy tones. Intense notes of Marsala Fine DOC wine and layers of herbal spices leave a lasting ‘amaro-dolce’ taste. Suggested Serves With: Savoia Americano Rosso, Italicus, tangerine juice, tonka bitters and white grape and apricot soda. Finally, Tobago Gold will venture into Hong Kong via JTW Beverage, and into Singapore through a distribution deal with Alcools Group.This vibrant blend of sustainably sourced botanicals was created to capture the aromatic essence of the mountains, with flavours of cherry blossom, rosehip and strawberry. Pair with light tonic and garnish with strawberry slices for the perfect non-alcoholic Spritz. Nine Gold medals gave this round a boost, with winners including: “refreshing, balanced and slightly sweet” De Kuyper Fizzy Watermelon; Fluère RTD Negroni, with “soft bitters, sweet orange” aromas; and “crowd‐pleaser” De Kuyper Fizzy Peachtree, which did “exactly what it says on the tin”. Fill a tumbler with ice cubes, pour over the ingredients, stir gently, and garnish with an orange slice. Ben Stewart, director of UK and European sales for Wemyss Family Spirits, said: “We are huge fans of Harvey Nichols and are delighted to be partnering with them to showcase our Kingsbarns Single Malt Whisky. Our super-premium whisky is the perfect fit for the store that is known for showcasing desirable, cutting-edge brands.