Without any dispute whatsoever, the most effective topical treatment (and, indeed, basically the only) for fine lines and smoothness is tretinoin. It should be applied daily for at least three months, preferably 1 year or more. That said, it is unlikely to completely reverse photoageing, but may significantly ameliorate it. Methods for reducing retinoids dermatitis include low dose (0.025%), intermittent use, and application after a heavy moisteriser. (p122-125, 233). Otherwise, the only other treatment for fine lines and rinkles is Botox (p239). Drawing on a decade of work helping thousands of people achieve great skin, she will empower you to navigate the confusing world of skincare so you never get fooled into buying hundreds of pounds of skincare products again. There are no “direct” treatments for enlarged pores. Your best bet is to try and reduce oil secretion contributing to the pores (e.g. oral isotretinoin or Botox) or generally improving skin matrix (e.g. tretinoin or to a lesser extent, CO2 fractional ablative laser). (p199). Jones is extremely optimistic about the future of AI beauty analysis tools in the future of the cosmetics space especially with advancements in the smartphone camera space. The beauty industry is very interesting. It's an attractive industry financially, but when you go beneath that, you see that it’s undergoing a lot of change,” ​said Jones.

No you wouldn't. You would go to a cardiologist or an oncologist - an expert with vast clinical experience and knowledge. You have to pivot to try and drive more online sales if people aren’t going out to your retailers. Having something like Skintelligent makes you a bit more resistant to the epidemic because you still have the online channel to interact with consumers and create that seamless shopping experience for them,”​ said Chan. There is insufficient evidence supporting the use of Niacinimide (p156). I find this very surprising and intend to examine further.

Retailers:

Dr Sabrina Fabi, a cosmetic dermatologist in San Diego, coined a term called “Perception drift”, which refers to the effect when a patient’s perception of their appearance slowly morphs over time and over a series of treatments - leading them to forget what they originally looked like, and stray further from that natural state. It’s a good reminder that moderation, in all forms, is a good practice.

Personalised skin care brands say personalisation is about having your own products mixed for you and there’s no flaw in that, but we are approaching personalisation from a different angle,” ​Jones explained. Feeling good in the skin you are in! What are your top product recommendations for healthy skin and why? Basically she’s saying that (apart from tretinoin) there’s no benefit to the actives we look for in skincare e.g. collagen (she goes into a rant about this) and vitamin C. Neither penetrate the skin so it’s all marketing hype. There are temporary benefits to some things e.g. acids for exfoliating. But generally the “studies” done by skincare companies are low level marketing studies and we shouldn’t trust their claims. The first entirely evidence-based skincare guide written by a real expert that explains how skin actually works, how to navigate the confusing world of Big Skincare and what you really need to do to achieve healthy, glowing skin – throughout your life. Pamela Anderson of Baywatch fame - and someone not historically known for natural beauty standards - recently went makeup free at Paris Fashion Week for a week of high-profile events. She garnered huge praise for showing up as a woman in her 50s, devoid of cosmetic treatments or makeup in a highly photographed setting. In a time when the advent of filters and injectables means you can easily transform your look, are we forgetting what natural looks like?

Moving away from complicated skincare ‘routines,’ and becoming truly educated in understanding skin and the skincare industry. I hope I have had some influence on those trends! What advice would you give to anyone starting up a skincare or beauty brand? If you have troubled skin, the key is to get the right diagnosis and the correct targeted treatment for that issue. When you recommend a product, is it based on the merits of the product only? Or do you take other things into account, like the company’s values and its political stances? what you can do to manage everything from acne to rosacea to melasma as well as wrinkles and sun-damage