Cider (and perry) sold in the UK can have an alcoholic strength ranging from 1.2% ABV (alcohol by volume) to 8.5% ABV. 2 Just over half of cider sold in shops and supermarkets is 5% ABV or higher. Strong ciders of more than 6% ABV account for About one in seven cider sales are strong ciders of more than 6% ABV. 3 Calories from alcohol are often described as 'empty calories', meaning they have no nutritional value because they are consumed in addition to the calories your body needs. And drinking alcohol affects the way your body processes fat for energy. 7 You are more likely to store fat around your middle – which is an area where men in particular tend to show weight gain, sometimes referred to as a ‘beer belly’. 8,9

The original Norman archer logo was designed by artist Barney Bubbles. The "thudding arrows" have been a signature of the brand's television advertising since the 1960s. [36] Towards the end of the advertisement, two arrows thud into a bar counter near a glass of Strongbow, or its bar pump. Advertisements from 1998 to 2002 featured Johnny Vaughan and the "live to loaf" line. [37] The campaign focused on Vaughan's character, who was always finding new ways to get the most out of life with the minimum effort. [37] Vaughan was credited by Bulmers with giving credibility to the Strongbow brand among the key 18 to 24-year-old group. [37] Between 1998 and 2000 Strongbow sales rose by 30 per cent. [38] Archived copy". Archived from the original on 4 March 2016 . Retrieved 28 May 2011. {{ cite web}}: CS1 maint: archived copy as title ( link) [ titlemissing] Woolfson, Daniel (28 April 2021). "Heineken launches 'sustainable' cider brand Inch's". The Grocer.Strongbow Apple Ciders Gold Apple cider 330 ml – Tesco Potraviny". potravinydomov.itesco.sk . Retrieved 13 October 2020. USA, HEINEKEN. "Strongbow Welcomes Spring With New Cherry Blossom Hard Apple Cider". www.prnewswire.com (Press release) . Retrieved 13 October 2020. Upshall, Emma (28 October 2020). "Heineken to buy Asahi brands, reunites global Strongbow portfolio" . Retrieved 11 November 2020. Johnny Vaughan teams up with gorillas in latest Strongbow ad". campaignlive.co.uk . Retrieved 19 September 2016. Strongbow Hard Cider Launches Two New Brands - Brewbound.com". brewbound.com. 19 March 2014 . Retrieved 19 September 2016.

Heineken acquired the rights to Strongbow in Australia from Asahi in 2020. [14] Production methods [ edit ] Now-discontinued original United States bottled version.

Home of the world's most refreshing cider

Announcement regarding the completion timing of the proposed acquisition of 100% of the shares of the Australian business of Anheuser-Busch InBev" " (PDF) . Retrieved 11 November 2023. And the calories in cider don’t just come from the alcohol – it is high in sugar too. A pint of cider can contain as many as five teaspoons of sugar – almost as much as the NHS recommended daily limit. 6 Cider is an alcoholic drink made by fermenting apples. It can be still or sparkling. Perry is a similar drink, made using the same method, but using pears instead of apples. In 2007, the company began trials of Strongbow On Ice, a competitor to other ciders that are served over ice. This uses a specially designed pump that creates a "head" of ice made from cider on the top of the pint. [33] Trials were unsuccessful however, and the product was discontinued. What’s more, if you find that you eat more junk food after a drinking session, you won’t be alone. That’s because drinking affects the hormones that control your appetite, 10 as well as making you less inhibited and therefore less likely to make healthy choices. 11

In the United Kingdom, Strongbow is a blend of bitter-sweet cider and culinary apples, with 50 different varieties of apple used. [15] The apples are grown in England, although imports from France are also used when harvests are poor. It is mass-produced using modern methods and contains apple concentrate and sugar. It is fermented with a controlled yeast strain. Strongbow in the UK does not contain any artificial sweeteners, flavourings or colouring. [16] The Bulmers Strongbow vat is the largest alcoholic container in the world, with a capacity of 1.5million gallons (6.8million litres). [17] Variations [ edit ] Flanagan, M. (23 September 2004). Clare, Richard fitz Gilbert de [called Strongbow], second earl of Pembroke [earl of Striguil] (c. 1130–1176), warrior. Oxford Dictionary of National Biography. Retrieved 28 May. 2018, from [2] In 2022, a low-calorie variant, Strongbow Ultra, was introduced. The initial flavour of this variant, Dark Fruit, contained 95 calories per can, 30% fewer than the regular version of the Dark Fruit flavour. In 2023, Strongbow introduced an apple flavour to the range; the apple flavour contains 80 calories per can, 36% fewer than the Original flavour.For example, a 500ml can of 5% ABV cider has 2.5 units in it. A 500ml can of strong 7.5% cider would have 3.75 units. In the late 80s to early 90s Strongbow produced and marketed a double fermented cider "1080" – said to be its specific gravity.