Ten Acre, Potato Chips - Hand Cooked Crisps, Vegan and Kosher Certified - 40g Pack of 24, The Story of When The Cheese Met The Onion

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This is an exciting step for us. Ten Acre has the same values as Fairfields, so we felt they were a good fit.” Acre will be supporting the launch with a marketing mix that covers earned and owned support, alongside a PR, social media and influencer campaign that will be timed alongside an in-store launch. Fairfields Farm has agreed to acquire fellow UK crisp brand Ten Acre, partly motivated by its strong performance in overseas trade. Export is to be a focus at Fairfields, which is great for Ten Acre, as we recently received the award for Export Champion from the Department for International Trade,” Goodman said. Fairfields Farm have been farming potatoes in East Anglia for three generations. Its crisps are hand cooked on the farm and available at Co-op and independent retailers.

Export is to be a focus at Fairfields - this is great for Ten Acre, as we recently received the award for Export Champion from the Department for International Trade.” In April, the Strathernsmade another significant announcement, naming Richard Glennan as FairfieldsFarm Produce’s new managing director. Fairfields is now a whole 10 acres larger following the recent acquisition of another great like minded crisp brand called... Ten acre crisps!” However,Glennan underlines itiscompetition domestically from other UK-based crisp suppliers that makes developing on export markets imperative for Fairfields Farm Produce.The markets we’re uncovering in export, there’s still the desire to take English, premium products and there’s an opportunity to sell them at a price where everybody can make a little bit of money. It’s becauseof the pound but also because they’ve not gone down the route we have over the last four or five years. These export markets are still premium.” Fairfields Farm founder Robert Strathern added: “This is an exciting step for us. Ten Acre has the same values as Fairfields, so we felt they were a good fit. Plus, their experience and rapid growth in export opens up opportunities for us. Joining forces means taking the best attributes of both brands and growing the Ten Acre and Fairfields brand together, for continued success.”

In February last year, Ten Acre was named a government ‘Export Champion’ after boosting overseas trade since the Brexit vote in June 2016. Goodman also was named in the 2018 New Year Honours List, being presented with an MBE for services to international trade and UK exports.However, Glennan argues that, even where the brands are both already present in the same country, there are could be opportunities to market both to different customers. Fairfields founder Robert Strathern said: “This is an exciting step for us. Ten Acre has the same values as Fairfields, so we felt they were a good fit. The business has pushed exports hard in recent years and its products are now sold in more than 40 countries, including the US, Canada, the Middle East and Europe, with a third of revenues generated abroad. The company is in the middle of evaluating its new export strategy for the two brands but, asked which countries the business could prioritise in the next 12 months, Glennan says: “If I was to look at one market, probably the Middle and the Far East, not near Europe. It’s an easier market for UK manufacturers to develop.”