Zubrowka Black Vodka (Żubrówka Czarna) 70cl

Product Information

In 2019, the brand launched its Żubrówka Biała vodka in the UK. The vodka is the brand’s fastest growing variant of its flagship Bison Grass vodka, and is inspired by the snowy Białowieża Forest and named ‘white’ in Polish. First launched in 2010 it has become Poland’s best-selling vodka brand, enjoying a 20% share of its domestic market in 2016, with sales are equivalent to the whole of the UK vodka market. While smoothness and neutrality remains the watchwords in vodka, provenance of ingredients and authenticity has become paramount, as producers attempt to build a greater sense of terroir and craftsmanship into their product. While the flavoured vodka trend continues, a focus on natural ingredients and authenticity is most keenly shaping the vodka category right now. In Polish, the word turówka is officially used for bison grass, while the name żubrówka has been used in folk terminology and colloquially. [6] The name comes from the term zubr ( Polish: żubr, pronounced [ʐubr]), the word for the European bison in many Slavic languages and Baltic languages. Still, 2019 was a busy year for the vodka brand, with with launch of its Inked Collection trio of flavoured vodkas in global travel retail. Bottled at 40% ABV, the collection of flavoured vodkas includes “velvety smooth” Burning Pear, “bright and clean” Blood Orange and “slightly sweet” Wild Cranberry.

Polská skupina Maspex kupuje od ruské skupiny slavnou značku Żubrówka za téměř miliardu dolarů" (in Czech) . Retrieved 27 February 2022. Duften kommer fra det bisongræs, der bruges til at aromatisere vodkaen, hvilket giver den en let urteagtig og krydret duft, der er både forfriskende og opkvikkende. ranks as the third or fourth best-selling vodka brand in the world (after Smirnoff, Absolut, and occasionally Khortytsia). [2] Żubrówka is available in more than 80 markets worldwide. is sometimes mixed with apple juice, [10] known in the UK as a Frisky Bison, [11] and in the US as a Polish Kiss. It is sometimes served over vanilla ice cream, [12] and another common mixer is ginger ale. [12] See also [ edit ] With hard seltzer edging in on its turf, vodka producers have had to work hard innovate in the face of tough competition. Nevertheless, many of the world’s biggest brands made significant gains in 2019, as this round up shows.Despite facing competition in the US, Smirnoff still dominates the global vodka stage by some margin – 14.5m cases to be exact, more than Absolut’s entire global sales in 2019. This year the brand launched its Smirnoff Seltzer in the UK – a mix of Smirnoff No.21 Premium Vodka, sparkling water and natural fruit flavours. The range initially launched with two flavours: Smirnoff Seltzer Raspberry and Rhubarb, and Smirnoff Seltzer Orange and Grapefruit. That decline continued in 2019, dropping by 2.7%. Still, the brand remains a major player in the global vodka market with 3.6 million nine-litre cases sold in 2019, along with the launch of a new limited edition coffee-infused expression, Skyy Infusions Cold Brew Coffee. Available in the US, Skyy Infusions Cold Brew Coffee is infused with Arabica coffee beans, giving the vodka a “mild, sweet and less bitter coffee taste”. The new vodka aimed to tap into the trend for cold brew coffee, particularly among a “brunch-focused generation” in the US. Janka Werpachowska (15 December 2010). "Żubrówka - kultowa wódka z trawką. Powstawanie, historia, drinki". Kurier Poranny . Retrieved 2019-12-02.

Fabricant, Florence (December 2010). " "Polish Vodka Arrives With a Wisp of Grass" ". The New York Times . Retrieved 27 March 2020. Last year the brand celebrated its 150th year anniversary, having started life at a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov. It is now distributed in 130 countries and is one of the world’s biggest alcoholic drinks brands, however its dominance in the US was challenged this year.

The brands Zubrovka and Żubrówka are registered by Sojuzplodoimport in Russia and Roust International in Poland. [7] [2] United States variant [ edit ]