To celebrate the 120th Birthday of one of Britain’s most treasured children’s stories, Cath Kidston’s print team explored Beatrix Potter’s original line drawings and illustrations from the very first breath of Peter Rabbit. Originally drawn in letters to her friend and former governess’s ailing son Noel – Flopsy, Mopsy, Cotton-Tail and Peter – plus all their misadventures – were born as notes of love to bring him joy. For the ‘Dear Noel’ print, Beatrix Potter’s words and drawings were thoughtfully and considerately given new life. In celebration of the 120th anniversary of Beatrix Potter’s The Tale of Peter Rabbit, Cath Kidston has announced a collaboration with The World of Peter Rabbit™. Mr. McGregor’s notorious garden comes to life with hand-drawn botanicals and vegetables, woven amongst Beatrix Potter’s most beloved illustrated characters. Also to be found are hidden notes of Cath Kidston’s own print heritage, such as a newly drawn take on their archive mushroom – a subtle way to gently marry worlds through artistry. The Garden Ditsy print is a rich tapestry of story, character and colour that is witnessed across all categories.

The Tailor of Gloucester print weaves through the Summer narrative ‘Love Sewn Into Every Stitch’ with cherished characters from Beatrix Potter’s stories. Here, The Tailor of Gloucester is offered a helping hand to finish a waistcoat for a customer by the grateful mice he saved from his cat. Find them busily sewing the hand-drawn stitch lines into the print, too, where the archive ditsies look to have been embroidered and cross stitched, each line crafted by hand. It is a joy to design the Beatrix Potter collection, to tell these beautiful stories through print is a real pleasure. It reminds me of my childhood and when my children were small, to evoke these fond memories and nostalgia is really important to our brand and makes our print narrative really passionate and purposeful. Watching each of these characters come alive in Cath Kidston’s landscape and celebrating Beatrix Potter’s craft was truly an honour.”