Take a cold shower for anything between 2-5 mins. Psychologically it feels good to interrogate fear and the science is as compelling as the action: from allowing you to adapt to general stress, improve immune health, and burn unwanted fat, the activation of electrical impulses to your brain jolts your system to increase alertness, clarity, and energy levels. Firstly community. We are building a brand that we want people to care about as much as we do. DIRTEA, is not just built on a transaction but building a community of people who want to improve their wellbeing and we want our customers to feel better than yesterday and educate our customers in ways that helps them to utilise their DIRTEA mushrooms in their lifestyle. Our customers know that our brand is growing exponentially, whether that be from innovative product offerings to experiences. The DIRTEA community is the heartbeat of the brand, and we recognise them for that. We’re Andrew and Simon Salter, the co-founders of DIRTEA, a unique range of powders and Super Blends which harness the healing powers of mushrooms, adaptogens and ayurvedic herbs to naturally enhance your wellbeing. walk to the Serpentine Lake where I meet with the DIRTEA tribe to take a morning dip in the cold. Together we jump into the lake, form a circle and spend 10 mins in temperatures as cold as 2 degrees. We invite fear and push each other to breathe beyond what we would normally believe we could achieve. The aim is to get comfortable with not being comfortable. Not one of us breaks the circle and we push each other to stay tight using chants, laughter and synchronised breathing led by our breath master Jamie Clements. It’s the wildest experience, because once we leave the lake together, we may be cold, but the flood of endorphins firing through the brain puts us all in a state of euphoria.

Their hand-crafted mushroom extract powders come from a family who has spent over six lifetimes perfecting their craft. Based in the heart of beautiful Fujian, these family farms are nestled in the hardwood forests, lovingly known as “The World Capital of Mushrooms.” My biggest lesson has been attention to time. When building a business, it can certainly feel like so much is happening at once and time can slip away. Time is a commodity that I have learnt when managed appropriately more is accomplished given more time and space to attend so personal goals.DIRTEA is carefully hand-crafted in the forested foothills in the centre of ancient mushroom culture. These hand-crafted mushroom extract powders come from a family who has spent over six lifetimes perfecting their craft. Based in the heart of beautiful Fujian, these family farms are nestled in the hardwood forests, lovingly known as “The World Capital of Mushrooms.” How was DIRTEA founded? There’s always a lightbulb moment before the beginning of a new venture. What was that moment for you? This can certainly be misconceptions about mushrooms and how to use our mushroom extract powders. This is also a challenge we love as this helps us simplify and democratise an area of mushrooms that for many years have been misunderstood.

You may be asking, where are they? They are everywhere! Fungi make up 25% of the world's biomass. With every breath we take, we inhale mushroom spores, i.e. seeds of mushrooms. We also created a brand that is not just sat in wellness, but lifestyle and fashion. DIRTEA is rarely hidden in the pantry cupboard but on display in the dining room, on the office desk laid on the table with coffee table books and sits perfectly between Dior and Prada, which thousands got to experience at our recent Mushroom coffee joint in Selfridges. Again, this is another example that sets us apart from business in this space. verifyErrors }}{{ message }}{{ /verifyErrors }}{{ We are launching more super blends, extending our product offering into more consumable areas that will constantly elevate our customers drinking experience. We will also be bringing our DIRTEA community together in more unique event experiences. Dirtea helps you to feel healthier, focused and energised. They work with the most responsible organic growers to create a superior product with the most purest ingredients possible. Organic, environmentally friendly, completely natural, and one-hundred percent vegan, Dirtea delivers is a next gen brand in the health and wellbeing industry. What types of Mushroom do DIRTEA use in their products?

How It Started

The Reishi Mushroom is rich in several molecules, including triterpenoids, polysaccharides, and peptidoglycans, which are thought to be responsible for its energising effects. DIRTEA's blend of Reishi Mushrooms offers a calm and soothing cup of tea, perfect for when you need to de-stress. Cordyceps Mushroom The brand was founded by two brothers, Simon and Andrew Salter, in 2016. Having always sought ways to improve their well-being whilst balancing work, travel and play, they discovered mushroom tea ceremonies and, first hand, that consuming functional mushrooms provided them both with a rapidly transformative experience. And so Dirtea was born under consistent rains, using carefully hand-crafted practices from the forested foothills in the centre of ancient mushroom culture. Our business was born out of finding a solution to our burnout. Everything we do is a dance of self-care, if we’re not fully 100% mentally and physically, then nor will our business be. They are quite literally old as dirt and a crucial part of the ecosystem. They’ve been around for as long as we know, and people have always been fascinated by them. For centuries, all different cultures have experienced the unexpected magic of functional mushrooms. Lion’s mane is an edible fungus that has been used in East Asia for its medicinal properties for centuries. It’s known to have a powerful impact on the central nervous system. Its unique appearance has earned it various names, like bear's head mushroom, bearded hedgehog mushroom, bearded tooth fungus, and hog head fungus, among others.

Use the sound of nature to calmly wake up. I always keep my iPhone on Airplane mode and away from my bed. I use this Calm Singing Birds Zone on Spotify.Within no more than 2 minutes of waking up, I rise, get out of bed, make my bed military style with the mantra in my head ‘Task Completion’. Waking with these positive affirmations shifts the brain chemistry into a positive focus state of achievement. Their story began about 1.3 billion years ago. They were the earliest life form to come from the sea to the dry land. What’s remarkable is… we humans share an evolutionary history with them. We come from the same kingdom as mushrooms, so we are actually a lot closer to mushrooms than plants. It is said that we share approximately 54% of our DNA with mushrooms. They even breathe like us and produce Vitamin D when exposed to sunlight. The Reishi Mushroom is a bitter-tasting mushroom that is known as the "Mushroom of Immortality". It has been used in Eastern medicine for many years and is believed to have numerous health benefits such as: Chaga Mushrooms have been used in folk medicine for centuries as they are known for their many health benefits such as: DIRTEA's range of products are some of the purest and most potent on the market, formulated with a unique blend of carefully selected mushrooms that offer a range of benefits including increased energy levels, improved cognitive function and better gut health.Focus on your sleep hygiene, ensure the moment you step into your home that everything is about winding down and preparing the body for a deep quality sleep. We recently shared a blog to our DIRTEA community about some of the natural techniques we have unearthed that took us from insomniacs to sleeping champions. Cordyceps Militaris is another popular cordyceps mushroom that has a wide range of health benefits. It is commonly used to improve cardiovascular health, increase circulation, and boost immunity. This mushroom is also known for its anti-inflammatory properties and can be helpful in treating inflammatory diseases like arthritis. Without fungi, there would be no trees (they can’t grow without them), and many antibiotics would be nonexistent (some antibiotics are derived from Fungi).