It took us a long time to create the bread and an even longer time to make it commercially viable but I finally started selling my first bread products through Waitrose one and a half years ago but business really started to take off when I brought out the gluten free bread in April this year.​

The breads contain whole grains and seeds making them a good source of omega-3, fibre and protein. The range includes products appropriate for consumers following a gluten, wheat, sugar or dairy free diet or Low GI and GL diets. About three years ago, I started a journey, looking for a product that I could sell to make a living. I wanted something that was unique as I knew it would have a higher chance of success. So, with my wife Magda, I started product research and development in our kitchen. The bread we developed is grain free, made with oats, seeds and psyllium husks. As well as our bread we have our organic raw unpasteurised sauerkraut which we sell to Polish shops already. It’s a very traditional Polish product, and I’ve found it’s gaining a lot of attention from clients here. It’s listed in Planet Organic and will be available from other retailers. Being listed in Waitrose gave us the income we needed to focus on further development of the product. This resulted in the organic and gluten free versions and was a turning point for the business. Pure Grain Bread founder Robert Sak has partnered with TV Dragon Deborah Meaden after appearing on last night’s episode of Dragons’ Den.Saying that, the aim was always to be organic. We knew it was the right thing to do with our product. I thought at the time, the bread is so good, so why not make it perfect? She’s so well-connected in the food industry. She knows the health and free from sector particularly well too and has a strong commitment to sustainability and organic. She’s also well-placed in hospitality and marketing, so the partnership will be very good for the business on many levels. The programme was recorded sometime before the November airing, and we’ve just had a meeting with Deborah.

In Poland where I am from, fermented products are part of the everyday diet, we eat a lot of it. It’s great to see the interest in these products is spreading. In 2018 we won two Nourish Awards for our bread and were also commended in the Quality Awards Quality Food Category and the Good choice! Quality Food category. Initially the bread we sold to Waitrose was not organic – but I always wanted it to be. The problem we found, which I’m sure many businesses do is that it’s not easy to find certified bakeries for organic products. Also, the ingredients were difficult to find, especially the ones that we use. So, this is why the product wasn’t organic from the beginning. Also, the cost of production was higher. Minimum life based on 'use-by' date of product. Average life based on last week's deliveries. Life guarantee shown based on delivery tomorrow with the Life guarantee starting the following day. The dragons said, on the show, that I’m very passionate about the product. I am, but wasn’t passionate about this before I started making the bread. When I started developing the bread and I started to look into all the different health benefits and received responses from customers, it was so amazing that it got me more involved in wanting to make better and better products.​

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Demand for our bread products is growing very rapidly so we are expanding. Particularly with a focus on exporting to Greece, Sweden, Norway, Finland and Ireland. The company’s CEO, Robert Sak was featured on Dragons’ Den in November when he pitched for investment from the Dragons in his innovative bread company. Deborah Meaden agreed to invest in the business, you can read more about it here.

It wasn’t until 2015 that Sak decided to work with his baker friend to try to make a new product using traditional Polish baking techniques but making the bread more health-focused. I see that joining the OTB is about joining forces with other members of the organic sector. It’s about being part of the bigger picture.We interviewed Robert recently to find out more about his business, the partnership with Deborah, why he’s committed to organic and more. Pure Grain Revolution range offers unique types of breads and rolls, presents a choice, which would satisfy the most demanding foodies. It includes products with Cranberry, Prunes, Chia Seeds, White Quinoa, Wild Garlic and Turmeric Our aim is to produce anddistribiuteThe Heart of Nature globally. We hope that the funds would let us take it these few steps higher where we could attract very serius investemet which would help us achive what we worked for the last 2 years. of the bread provides 12-15g of fibre – so one slice provides about one third of your recommended daily intake of fibre. This is ideal as the ​ British Nutrition Foundation (BNF) has said, on average, we only get about 18g of fibre per day when government guidelines state we should be getting 30g, so we are missing out on one third of our daily fibre needs.”​