Jinglist Massive Lion Christmas Hoodie

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No other logo represents this music and culture quite as ubiquitously or timelessly as that of the Junglist Movement brand. You just did a collab with Hospital for Hospitality In The Park, too. Do you have any other big collabs you can reveal for 2020? The Amen Break was drummed on ‘Amen, Brother’ by the late Gregory .C. Coleman which was the B-side of The Winstons’ 1970 single ‘Colour Him Father’.

Yeah. They hit the right note with the right people. DJ Ron was one of the first who really helped me take the brand to where it needed to be. He was my mentor and very soon we had a lot of people representing the movement and clothing. It wasn’t long after that when I got the script for Human Traffic. The director had seen some of my samples, he was interested, the film went off and that was what really pushed the brand and design. It’s been a consistent mainstay on both dancefloors and raver wardrobes since the mid 90s when designer and founder Leke Adesoye printed his first run of T’s for his crew. His mission was simple; to create garments for the burgeoning jungle community. Founded in Leke’s years of hip hop culture, the clothes a nod for those who know and an alternative to the standard Versace/Moschino style in London or the bright hippie baggies in the raves at the time. The iconic Technics-inspired design hit the spot and its message has remained relevant and virulent ever since; pushing the jungle cause well beyond the confines of the genre. Fans of the brand range from Groove Armada to model Bee Philips via D Double E, Joel Dommett, Ed Sheeran and Ghostface Killah. And that’s before we even consider its presence on the cult clubbing movie Human Traffic.Aligned with artists such as Degs, DJ Die, General Levy and Colette Warren, no brand is as entrenched in the foundations of this music and culture quite like Junglist Movement and no other aspect of the culture tells a story quite so personal as fashion. But for a genre so influential, where did it all start? While tangibly it all started in the early 90’s, the intangible development of the birth of Drum & Bass started in the 70s. For a long time, Dum & Bass borrowed its influences from a number of genres and the biggest influence came from the birth of the most-used sample in Drum & Bass and now in modern-day music, the Amen Break. The birth of Amen Break came after the release of ‘Amen, Brother’ by American funk and soul music group, The Winstons which featured the Amen Break drum solo, and eventually, this drum solo changed the future of Jungle/Drum & Bass and electronic music in general. The Winstons Another of the ‘should have beens’ from the drum & bass scene, Peshay was taken out of action by an illness that left him bed-bound for almost two years. Miles From Home, his debut album for Island Blue arrived too late have the impact he so richly deserved. One listen to ‘Psychosis’ is enough to reveal his production talent. Like ‘Pulp Fiction’, this was a defining tune for Metalheadz with its anxious cries, shrill noises, and jittering drum rolls that build towards the introduction of the Plastic Jam break that dominates from a minute in. The tune instantly evokes memories of a smoky basement in mid-1990s Hoxton. It’s a really interesting event which also marks 20 years of the film. It’s happening in Printworks, it’s a four day event with different DJs, acts and all kinds of things like pop up shops, scenes from the film set up like Koop’s shop and different areas dedicated to the movie. So I’m involved in that and doing the merch for it.

Definitely. For me collaboration is about mutual respect, when you get that balance the product is going to be dope. All my collaborations come about because we love what each other are doing. Even with the artists who I sponsor, that’s a collaboration for me. It’s not just product placement, it’s like A&Ring. People I’ve sponsored early on are now massive. That’s the A&R side, being able to spot a talent and seeing it if fits in with your brand and whether they’re going to be around for the long game. I ask myself where they’re going to be in five years time or 10 years time and we grow together. Neither of them were particularly interested in literary fiction (“a term I despise,” says Green today); the word-length was 50,000 (about 48,000 longer than anything either of them had ever written before); Green was now up country studying film at Northumbria University. Otchere says he’d never even read a full-length novel up to that point, preferring instead the wordplay and poetry of the sleeve notes on Sun Ra LPs. Influences from the breakbeat hardcore styles were chopped up and glued together to create an accelerated, rolling, syncopated rhythm; and with the Hardcore scene giving way to their euphoric style of music for darker and industrial samples with faster and heavily edited drum programming in turn gave birth to Jungle. Lennie De-Ice’s ragga-tinged release ‘”We Are I.E.” in 1991 was the earliest prototype of Jungle music and it also laid the foundations for the genre for years to come. Goldie receiving a gold record plaque at the Blue Note, Hoxton Square, London. Photograph: Eddie Otchere

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Perfect example. He’s family. I’ve been sponsoring him since he was 17 years old. Before Intrgue or any of that. I heard a tune of his on Defunked and went to Bristol for a meeting. Now Intrigue is the longest running night in Bristol. That’s a good example of us spotting someone who’s still going to be smashing and influential 10, 20 years later. The popularity rose so much that BBC Radio 1 gave Jungle a platform with the One In The Jungle weekly show. I want to push Aerosoul Africa. That’s part of who I am and my identity. I want to focus more on that as a brand. Afrobeat is huge and Africa’s rich culture needs to be celebrated with products everyone would be proud to wear. I’m working with a really inspiring artist from Tanzania and it’s a big focus for me. Beyond that I’m just making sure I’m making the best products and designs I can and bringing everything together. Aerosoul, Junglist Movement, Hip Hop Movement, Babysoul, Soulero Sista and Aersosoul Africa. Each one is its own brand but all under the main Aerosoul umbrella. We’ve had some great attention recently so it’s about capitalising on that and bringing everything together in-house. Conquering Lion was better known as Michael West, aka Rebel MC who’d had chart success with the commercial sound of hip-house. This ragga breakbeat mash-up couldn’t have been further from the mainstream. Like Remarc’s ‘RIP’ this tune samples Saxon Sound and King Addies’ ‘Saxon Vs. Addies Soundclash’ in Bermuda, 1994, but to much darker effect. For West, junglism was far more than a scene, he viewed it as an expression of militancy and subsequently used his profile to raise awareness of the socio-political drive inherent in the music. ‘Code Red’ was a high-octane warning of Junglism’s oppositional fury.