The remote supplied with the Omni QLED is the Fire TV Alexa remote. Slim and small in nature, the remote is compact and feels light. Simply by pushing the blue button at the top, you can access Alexa voice control if you don’t wish to use the hands-free option. As you might expect, these TVs scale up in terms of features and price. However, outside of the QF5D Series, you’ll be getting LCD panels, and across all of Toshiba’s UK TVs you’ll get smart functionality. This is a modern set with competitive features for the budget side of the TV market in 2023, more so than the V35 Series at any rate, so if you’re looking for a set you can use to stream all the 4K/HDR content you can imagine without spending an arm and a leg, the C350 Series from Toshiba can get you there. We have now started delivering right to your door! Alternatively you can collect free of charge from one of our 7 branches (see steps below)

Once you’re into the Fire TV interface proper, you’re faced with a familiar set of tiles offering apps, recently watched programmes and suggestions of things you might want to watch. In addition to the usual suspects, you’ll also notice tiles for the TV’s various HDMI inputs and terrestrial TV tuner. These inputs are treated just like apps or watched programmes, so if you regularly use the HDMI 4 port, for instance, then that gets pole position in your recently watched list. The built-in TV speakers should suit most people and situations but if you are looking for a bolder sound, it may well be worth considering a soundbar just to add that extra level of depth. If our decades of TV testing has told us one thing it's that the specs on a box don't always equal a good TV. One 4K panel is not as good as the next and there are many more aspects that determine whether a TV looks and sounds good.

So, should you be wary of these bargain TVs? Is one store brand better than other? Or do you need to spend a bit more on a more recognisable brand to get the best experience? Across these TVs, you’ll get fairly robust HDR support, Dolby Atmos support, and the Fire TV OS for all the 4K streaming you could want. Onkyo speakers are a nice addition, but of course, for a premium sound, you’ll want to invest in an external sound solution, such as a budget-focused soundbar. All told, with modern features and specs, these TVs can get the job done. The JVC fared a little better than expected in our testing. In SDR mode, its default Standard picture preset puts out a maximum brightness of around 369cd/m² and achieves a very respectable contrast ratio of 5,329:1 even with all the contrast– and colour-enhancing features turned off. Fire up HDR mode, and peak brightness increases to 400cd/m² while contrast remains high at 5,358:1. In 2023, Toshiba UK is divided up into three major lines: the QF5D Series, the UF3D Series, and the LK3C Series. There are other 2023 Toshiba TVs, but the main difference here comes down to the smart TV OS you prefer. I measured coverage of the DCI-P3 color range (used for mastering 4K movies and digital cinema releases) at 97.3% and BT.2020 at 74.3%. These are very good results again, and definitely rival some of the other best 4K TVs available.

The biggest issues with the JVC, however, are that it struggles with both motion and upscaling – two key performance elements of any self-respecting 4K TV. I didn’t expect much given the 60Hz refresh rate, but the panel’s slow response time is painfully obvious. It’s not too noticeable in brighter scenes, but detail and colours are smudged by horrible blur in darker moments. Similarly, while images look crisp in 4K when the camera is moving slowly, fast action and sports shows up the panel’s limitations, with detail becoming flattened and indistinct. Another welcome addition is the inclusion of gaming features like 4K Dolby Vision gaming support,and even VRR and ALLM, which are not always included on TVs within this price range. The Omni QLED offers multiple Dolby Vision game picture modes as well to give more choice to players on how they want their HDR to look in compatible games on the Xbox Series X. With Game mode switched on, the Omni QLED processed intense moments well. Switching between targets and motion processing felt smooth, with changes from sections of calm into action feeling seamless. This is in part thanks to the Omni QLED's very low input lag time. Using the Leo Bodnar 4K input lag tester, the Omni QLED yielded a result of 10.4ms, which is an excellent result for a TV at this price and even rivals some of the best 120Hz TVs. At the end of the day, these store-brand TVs are the cheapest on the market, but even if you're on a tight budget don't discount TVs from the bigger brands. LG, Samsung, Sony and Panasonic all have their own budget sets, especially if you go for a TV released the previous year.

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Please note: Failure to produce the card and relevant ID means we are unable to release goods on collection. Despite these mostly positive results, there's one clear weakness to its pictures: standard definition content. It had a muddy, fuzzy look to it.HD and 4K pictures are strong, as I'll come to in a moment, whether that's in HDR or SDR. But especially on this 65-inch model, low-resolution viewing wasn't a great experience. All of Toshiba UK’s 2023 TVs are 60Hz TVs, while each line also supports HDR10, and the QF5D Series and UF3D Series support Dolby Vision, too, as well as the TRU Picture Engine that offers up motion smoothing, upscaling, and more. When measuring the Delta-E values (the margin of error between an accurate test pattern source and what’s shown on screen), we typically look for the average result to be under 3, since this is considered indistinguishable from perfect to most people. When measuring grayscale results (to test how it handles different levels of darkness) in Movie Dark mode, the result was 4.3, so a little disappointing – but this is somewhat expected with an LED screen. However, in terms of color accuracy, the Omni QLED’s Delta-E average was 1.99, which is an excellent result especially for a TV at this level. It’s worth noting adjustments in picture can be made to improve those numbers, but these were the out-of-the-box results. We don't test every supermarket or electronic retailer own-brand TV, but to give you an indication of whether it's worth buying one of their TVs, this table shows the average Which? test scores of TVs from many of the brands you'll find in supermarkets and electronics retailers, alongside those of the market leaders.