KIWI Parade Gloss Prestige Shoe Cream Brown 50 ml

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Conclusions of a report on Sara Lee (owners of Kiwi shoe polish) and the shoe polish market in general" (PDF). Competition Commission. Archived from the original (PDF) on 2 March 2005. Sara Lee Completes Sale of Global Shoe Care Business to SC Johnson". Sara Lee. Sara Lee Inc. Archived from the original on 7 August 2011 . Retrieved 31 July 2022. Kiwi, being the name of a species of bird, became the brand of a product, and then evolved into a verb". Universiti Putra Malaysia EduTrain Interactive Learning (PowerPoint). Archived from the original on 30 November 2018 . Retrieved 30 November 2018. The spread of Kiwi shoe polish around the world enhanced the popular appeal of the kiwi as New Zealand's national symbol. [5] Corporate history [ edit ] Can of Kiwi shoe polish in 2008 Australian ownership [ edit ] In the UK, Kiwi polish was manufactured for many years at the company's British headquarters in Ealing. That facility manufactured for the UK market and exported the Kiwi brand to much of Europe and the Middle East. In the mid-1970s, as part of a major streamlining, the UK factory was closed, and production was switched to France. The UK operation moved to Yateley becoming, effectively, a sales and marketing office, with distribution contracted to a third party. [ citation needed]

Its success in Australia was matched overseas after it was adopted by both the British and United States armies in World War I. [4]In 1984, it was acquired by American-based Consolidated Foods Corporation (now Sara Lee Corporation), who eventually sold the Nicholas pharmaceutical products to Roche of Switzerland but kept the Kiwi range. [ citation needed] As of 2005 it was manufactured in Australia, Canada, Honduras, France, India, Indonesia, Pakistan, Peru, South Africa, Spain, the United Kingdom, and the United States. [6] S. C. Johnson (April 2011–present) [ edit ] In December 2022, S. C. Johnson announced that it had exited the UK shoe care market, blaming the effect of changes in work patterns caused by the COVID-19 pandemic in the United Kingdom, and the rise of casual shoes that do not require polishing. [9] [10] See also [ edit ] Kiwi has been the dominant shoe polish in many countries, including the United Kingdom and the United States for much of its life. As of 2013 [update] Kiwi remained the predominant shoe polish brand in most of the world, being sold in over 180 countries and holding a 53% market share worldwide. [4] In Malaysia and Singapore, Kiwi has become such a household name for shoe polish that the word "kiwi" has been genericised into a verb in the Malay language, meaning "to polish one's shoes". [8] Kiwi was a major improvement on previous brands. It preserved shoe leather, made it shine, and restored colour. By the time Kiwi Dark Tan was released in 1908, it incorporated agents that added suppleness and water resistance. Australian-made boot polish was then considered the world's best. A range of colours became available, and exports began to Britain, continental Europe, and New Zealand. [ citation needed]

On 4 April 2011, Sara Lee announced that it had completed its sale of its global shoe care business, in a majority of countries, to S.C. Johnson. [7] Market share [ edit ]Wilkinson, Carl (8 December 2022). "The mysterious disappearance of Kiwi shoe polish". Financial Times. Archived from the original on 11 December 2022 . Retrieved 7 January 2023. Kiwi is a global brand of shoe polish brand, originally developed in Australia in 1906 by William Ramsay. Kiwi has grown to be the dominant shoe polish in many countries since it was used by both the British and U.S. Armies in World War I. However it announced its exit from the UK market in 2022.