His books are must-reads for anyone looking for guidance on how they too can reach success through digital marketing, and his programs have helped thousands of people fulfil their entrepreneurial aspirations. Jeff Walker’s Net Worth Transcripts and audio-only files of all the training videos – perfect if you’re like me and like to read more or listen while driving. Prelaunch Content Piece (PLC) #1: Theme – The Opportunity. Show potential clients how their lives could transform. It’s crazy to think that more than a million people have been through my free launch workshops since 2005.

When you’re first launching your business, you need software to help organize your leads, market to them, promote your offer, and keep everything together in one place.Jeff Walker produces an extensive and immersive course that cannot be replicated elsewhere. It does carry a heavy price, but Walker does deliver on this. He teaches advanced strategies and details not found in any other course. This course covers a very important aspect of online business, but it’s advised that you only take it if you have a validated business that you can implement these strategies to. Overall, The Product Launch Formula is filled with valuable content that will surely improve your next product launch. Pros

Walker gives many examples and case studies of how each phase works. He also includes cases studies to show how the phases are implemented by real entrepreneurs. In general, the first piece of content boils down to describing the opportunity for transformation. If you are teaching your reader to invest better, for example, the benefit to be communicated in this letter is that: On the one hand, the book comes off as super-smarmy. And also like he's using it as a book-long pitch to go sign up for his (multi-thousand dollar?) Product Launch Formula course. Marie Forleo, Founder of B-School, Award-Winning Host of MarieTV, MarieForleo.com Want to see how they did it?For starters, there’s no shortcut to success. You have to work smart and work hard to succeed. Jeff Walker shows you how to promote your product, but you still have to get down in the trenches. And speaking of product, you need one to sell one—he’ll even give you ideas for that. I have to admit that I found it incredible what some people sell…and the same goes for what some people buy. He's worked with people like Tony Robbins, Dean Graziosi, and Bill Glazer. With a rap sheet like that, he’s got to be doing pretty well, right? Every year I hear from folks who have built six or seven-figure businesses – some of them from scratch – with this free training! The seed launch is the ideal launch type for those starting out and does not yet have a consolidated mailing list;

Building Relationships: Sequences provide repeated touchpoints with your audience. Over time, this helps build relationships and trust. When the audience trusts you, they’re more likely to consider your product when it finally launches.My only concern is that the book comes across as quite "over-the-top", particularly in the case studies and anecdotes, where people achieved millions of dollars in sales over a period of a few days, yada yada yada. Granted, the author does make a point of continually reminding people that you can't expect those kinds of results with your first launch, but it still feels very "evangelical". Think about it---what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all -but- eliminated your competition? And you could do all that no matter how humble your business or budget? Leveraging Psychology: Sequences allow you to use psychological triggers such as curiosity (through cliffhangers) and urgency (by revealing the product launch date). These can motivate your audience to take action. Here’s a big question that a lot of people ask. What is so special about this guy? What makes him any different from the thousands of other “coaches” out there? Module 1: Preparing to Launch – In this first module, Jeff will teach you about the core strategies and tactics, which can be applied to all types of launches. This module is the heart of the PLF.

Launch" is the treasure map into that world---an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches. For pre-release content, Jeff Walker proposes that the new sales letter should be divided, distributed over time, gaining consent in stages. For starters, this program contains a lot of content. It is thorough and covers everything from A to Z. Something I like is Jeff Walker’s teaching style.What Jeff Walker teaches in LAUNCH is vital for modern marketing success. You don’t need more tactics or tools; you need smart strategy, and that’s exactly what this book delivers.” He paved the way for digital product launches, and as I’ve said, I don’t think the online space would be the same without him in it.