LEGO Build Yourself Happy: The Joy of LEGO play

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October 2022: The LEGO Group has revealed the ultimate global celebration of play with the launch of the new LEGO Ideas Table Football set. From the highs and lows of the goals to the cheers echoing throughout the stadium, football lovers can now build and play their favourite game with this exciting new fan-designed LEGO set. Julia Goldin, Chief Product and Marketing Officer, the LEGO Group, said: “Play has always been the cornerstone of humanity. It’s not only fun, but it’s crucial to helping children develop essential life skills, strengthening family bonds and building communities. But with competing pressures on the lives of parents and children, play is often deprioritised. An opportunity for confusion comes with setting a negative speed (i.e. reverse) and a negative rotation number…it adds up to a positive, but you can see how this might make troubleshooting a challenge.

Every experience: from the bond children form with parents and caregivers, to the food they eat or the way they learn and play builds children’s brains and immune and metabolic systems. In turn, it shapes the lives they’ll grow up to live. It’s time to shift systems so children, families, and communities flourish. If we work together, we can build safe, nurturing, stimulating, and playful environments to support our youngest children’s well-being and holistic development. And we can help communities and entire countries thrive. The scheme has already seen over 6.5 million sets donated to children globally and this year the group aims to spread the power of play to another 1.5 million children in hospitals, children’s homes or vulnerable communities here and across the world. out of 10 parents** globally believe play can help children develop essential life-skills such as creativity, communication and confidence – qualities that can be essential for their future success and wellbeing – and #BuildToGive is just one of the ways the brand looks to help support children around the world through offering opportunities to play and learn.Giving its 24,000+ colleagues around the world time off to celebrate and experience the power of play together on June 10 - the LEGO Group’s annual LEGO Play Day. It takes a little work to finesse this method of control, but for many kids who are looking for a simple way to control their vehicle, this will bear the way to go! Celebrating the role of play in the lives of world-renowned creatives such as Alicia Keys, Yotam Ottolenghi and Peggy Gou

The chassis offers a good number of connections for a vehicle shell to mount onto, either using the studs on top or via connector pins on the sides. It is still easy to access the base of the battery box, to change the batteries once the base is constructed. The first to test the new fully functional table football were legendary football icon, and World Cup winner, Thierry Henry and current Manchester United and England star Marcus Rashford MBE – who take on each other with their team of minifigures in a new video . Each player can first build their five-a-side team of LEGO minifigures plus a crowd of teammates and fans that watch from the sides from over 60 different elements before competing in a match.The fully integrated global campaign will run across a variety of channels including TV, digital, out of home, cinema (UK), e-commerce channels and in the retail stores in over 25 countries. It will also be supported by a series of local activations and playful events in markets where the LEGO Group has a presence.

Head to 35–37 Rue des Francs-Bourgeois in Paris on 28th – 30th October to experience the LEGO Group’s new For the Joy of Play event and be one of the first to try out the new LEGO Ideas Table Football set. For more information visit www.lego.com/table-football Global Creative Team: Martin Rathschau Bekkersgaard Nielsen, Jacob Knudsen, Carlos Ramas Santamaria

Join all your favourite goodies (and baddies!) with LEGO Superhero sets - there's Thanos, The Joker, Lex Luthor, DC Comics and Marvel superheroes ready to build and recreate all the best scenes. There is also LEGO Star Wars and LEGO Ninjago, both bursting with awesome characters and adventure. Story mode follows your journey from rookie racer to famous champion as you compete against a series of charismatic rivals. With each victory, you'll work your way up the ranks to take on the infamous Shadow Z. OPEN-WORLD EXPLORATION For creative, arty builders there are LEGO Dots sets - full of excitement, joy, and innovation. Create unique bracelets with vibrant colours, and geometric shapes. And store LEGO pieces, arts and crafts, and other items in the DIY storage boxes and trays. These are great for children ages 5 and over. LEGO toys perfect for little builders For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit www.LEGO.com/aboutus.

Honouring awesome adult fans of LEGO by showing how they have never stopped playing, creating and inspiring us as a brand For more information on how to get involved with this year’s Build To Give initiative visit: https://www.lego.com/en-gb/build-to-giveSelected LEGOLAND parks include: US: Florida, California, and New York, Denmark: Billund, UK: Windsor, Japan: Nagoya, Germany: Günzburg, Malaysia: Johor. I am unsure how to correct this within this program: I WOULD VALUE ANY HINTS AND SUGGESTIONS YOU MIGHT HAVE. Atomic Batteries to Power, Turbines to Speed Just a fraction of the sensor controls using the atomic level programming: a few more steps, but so much more powerful. The 90th Anniversary campaign reinforces the important role of play in helping children and families thrive today and in the future – the new LEGO Play Well 2022 study polled 55,000 parents and children in 30 countries and found almost all parents think play helps children develop lifelong skills like creativity (93%), communication (92%), problem-solving skills (92%), and confidence (91%). Play also makes the whole family happier, builds stronger family bonds and improves their wellbeing according to 95% of parents. Bringing LEGO fans and families together for an exciting look behind-the-scenes of LEGO HQ with LEGO® CON on June 18