Lynx Africa the G.O.A.T. of fragrance 48 hours of odour-busting zinc tech Aerosol Bodyspray deodorant to finish your style 150 ml

Product Information

Young men in the 70s and early 80s had two choices: cologne or deodorant. Both posed a problem. Aftershaves tended to be overpowering and not particularly long-lasting. Deodorants were considered bland. For over 30 years, Lynx has been there to give guys the confidence to look, smell and feel their best. From the moment they wake up and get ready, to the end of a night out, Lynx gives guys the tools to express what makes them authentic, and ultimately attractive to the world around them. Alcohol Denat., Butane, Isobutane, Propane, Parfum, Zinc Neodecanoate, Isopropyl Myristate, Citronellol, Coumarin, Geraniol, Hexyl Cinnamal, Linalool

Lynx will be going fully digital with the campaign and will be showing up in the top channels where Gen-Z are engaging with their passions, specifically targeting gamers, streamers and YouTubers. Prescriptions must be written on an Authority Prescription Form, and the approval number must be noted on the prescription. Pharmacists cannot dispense the item as a pharmaceutical benefit unless it has been approved by Medicare Australia (indicated by the presence of the approval number). We’re continuing to evolve the brand in line with Gen Z’s values, interests, and aspirations to recruit the next generation of shoppers by getting closer than ever to their world. It is crucial for Lynx that we continue to maintain relevancy among younger consumers and so Gen-Z will continue to be a real focus for us.” DIRECTIONS: Hold can 15cm from the body and spray. CAUTION: Do not use on broken skin. Stop use if rash or irritation occurs. Avoid direct inhalation. Use in short busts in well-ventilated places, avoid prolonged spraying. Do not spray near eyes. Use only as directed.Today, it’s most common to see G.O.A.T. used in reference to athletes or, to a lesser degree, musicians, especially rappers such as Kanye West. You are likely to see a flood of fans calling their favorite player the G.O.A.T. on social media after a big win. Josh Plimmer, senior brand manager, Lynx, says: “As the nation’s number one male fragrance, we’ve elevated Lynx Africa to G.O.A.T. status. We’re continuing to evolve the brand in line with Gen Z’s values, interests, and aspirations to recruit the next generation of shoppers by getting closer than ever to their world. It is crucial for Lynx that we continue to maintain relevancy amongst younger consumers and so Gen-Z will continue to be a real focus for us.” Some PBS medications are restricted and require prior approval from Medicare before a doctor is able to prescribe them on the PBS. This prior approval to prescribe grants the doctor the Authority to prescribe the desired medicine and have it funded under the PBS. Now, in 2023, Axe is redefining the world of luxury scents with the release of its Fine Fragrance collection across the US and Europe. On 6 June 1983, Axe debuted in three classically masculine variants – Musk, Amber and Spice. The first country it reached was France – the nation where the world’s finest perfumers train and the European capital of scent design and trade. Positioned as ‘the first eau de toilette for men’, it was a fitting beginning to what would become one of the best-known brands in history.

Some drugs may have Authority Required (Streamlined) status which does not require an explicit approval from Medicare, instead the doctor can use the Authority code found in the published Schedule for a given drug/indication. In 2021, Axe relaunched its core range globally, upgrading its body sprays and reimagining its Axe Effect campaign to reinforce the perception that attraction is for everyone and between anyone. If you’re into it and they’re into it, Axe is into it too. It’s four decades since Axe launched in a male grooming market that looked very different from the one we know today. Axe’s biggest market is the US, where its bestselling product is Axe Apollo body spray. The UK, where Axe is known as Lynx, is the second biggest, with Lynx Africa the country’s most popular male fragrance. Germany, Mexico and France make up the rest of Axe’s top five markets. Axe saw that gap in the market and responded, creating a revolutionary new spray that combined an effective deodorant with a high-quality fragrance.Josh Plimmer, Senior Brand Manager, Lynx, says: “As the nation’s number one male fragrance, we’ve elevated Lynx Africa to G.O.A.T. status. We’re continuing to evolve the brand in line with Gen Z’s values, interests, and aspirations to recruit the next generation of shoppers by getting closer than ever to their world.It is crucial for Lynx that we continue to maintain relevancy amongst younger consumers and so Gen-Z will continue to be a real focus for us.” KEY FEATURES• LYNX Africa is Australia's #1 Male Deodorants Fragrance* - that's why it's the G.O.A.T.

The ATL marketing campaign has been created to target the next generation of Lynx lovers, reminding them that “Lynx Africa is the greatest fragrance of all time”. The popular phrase lends itself well to modification, like when Serena Williams’s husband took out a billboard calling her G.M.O.A.T. for Greatest Mother Of All Time when she played her first tournament after giving birth. Axe is now the world’s No.1 men’s fragrance brand, * worn by men in more than 90 countries across the globe. It’s an expert in male grooming and has been helping young guys feel confident and attractive for as long as any of them can remember. The refresh of Lynx Africa follows Unilever’s long-term strategy to drive value and further invigorate the deodorants category through encouraging trade up.Just because Lynx Africa is the UK’s number one male fragrance, has sold over 400 million units and is sprayed over 21.5 million times every week, brand owner Unilever has taken the somewhat presumptuous step of according it GOAT (Greatest Of All Time) status.

Unilever only provides pricing recommendations and any price modellers purely for illustration purpose. Pricing is at sole discretion of the retailer. Lynx will also be leveraging OOH across key moments, such as the awaited half-term break. For the first time ever, the brand is going fully digital to be more dynamic and more engaging. With 80% of Gen Z guys worrying about body odour, Axe is at the forefront of driving product innovation to ensure they can smell fresh everywhere no matter the conditions – and the only real way to smell irresistibly good all day is by offering high-end scents that also eliminate odour. The job of a deodorant or body spray sounds simple, but in reality it’s a mammoth task. That’s why Axe’s formulation processes involve serious scientific research and pioneering new discoveries. But it’s not all lab work. Fragrances are designed to feel and smell great too – the formula for confidence.No matter what comes your way, LYNX Africa Body spray has got you covered with the warm fragrance of squeezed mandarin and sandalwood