Our partnership with Unilever and Superdrug enables us to reach audiences that we would never be able to reach on our own. Seeing trusted brands like Unilever and Superdrug alongside our own lends confidence to people who may need to call us, which includes people calling for themselves or perhaps about a loved one.” The tattoo fan.Looking for a shower gel that works extra hard? Lynx Ink Shower Gelis designed to help keep you smelling great, and your tattoos looking great. Win-win. Have a look over here for more info on how to keep your tatts looking brighter than a teeth-whitening Snapchat filter. The first thing we tried was AR passthrough, which is the primary focus of the headset. The headset is designed to be used this way without any cover on the sides so that you can see as much of the real world as possible (there is a magnetic cover for using the headset in VR mode). Image courtesy Cas & Chary If you love a little bit of spice, Lynx Excite is the one for you. Show your light and dark sides with this coconut deodorant, combining hazelnut and caramel notes brought together by a rounded spiciness. In fully immersive VR mode, it took me a while to get used to the lenses as I needed more time than usual to find the sweet spot and for a couple of moments I found it, but I wasn’t able to keep it. So most of my time in the VR demos I saw something that looked like ghosting because of the lens’ four-fold design that’s corrected by software. Visuals became wobbly around the folding areas. This made it hard for me to judge the display. Strangely, this wasn’t noticeable in AR mode. Image courtesy Cas & Chary

Jamie Brooks, Lynx’s Brand Manager says: “We are extremely proud to be continuing our work in supporting young people to express their individuality by partnering with Pride for 2018, which is set to be one of the biggest events of the year. Lynx Unity, launched earlier this year, has been created for everyone. Partnering with Pride represents a very special and iconic moment for the Lynx brand, and we can’t wait to celebrate in Brighton”.

Pharmacy product

Worthy of a little r-e-s-p-e-c-t, 25 years on, Lynx Africais still as good as ever, if not BETTER (if we do say so ourselves). For 48-hour odour protection, look no further than this legend. We know temptation. ‘Just one more game before bed’ or ‘I should text my ex’. Stay cool. Try some Lynx Dark Temptationinstead. It’s a blend of hot chocolate, amber, and red peppercorn. Just don’t be tempted to spray the whole can over yourself at once.

In 2015, Lynx also worked closely with male suicide prevention charity CALM (Campaign Against Living Miserably) for its #BiggerIssues campaign – raising awareness of male suicide, the biggest killer amongst men aged under 45. Before the demos, Stan Larroque, the founder, and CEO of Lynx showed us around and he told us that the demo devices were pre-production units that demonstrate basic engineering validations but not yet the experience you’d expect when you buy the headset. Design & Comfort Image courtesy Cas & Chary However, the software is still in its early stages. All the demos shown to me were launched via the command line as there’s no in-VR operating system yet. Lynx says that software is what they’ll be working on from now until release. It will take a few more months but once the software matures, Lynx says it will fix the issues I had during my demos. Controllers To mark the rainbow anniversary, Unilever Pride products will be exclusively available in Superdrug. A limited edition Lynx deodorant created for Pride has outsold the brand's best-selling product by three times.The news comes on the same day that Superdrug launches its ‘Where you can be you’ employer brand to promote the ‘vibrancy’ and diversity of a career in retail. The perfect deodorant for the morning after the night before – Lynx Unityhas a scent as subtle and fresh as a rose – deodorant has never smelled so good. And with long-lasting odour protection, what’s not to love? Sporting glory (or the guy who struggles to get out of bed, no judgements here).Whether you want to maximise your energy before a big game, or you just need some (any at all) energy to get out of bed in the morning, try Lynx Sport Blast, for a 12-hour sport re-fresh. Its invigorating arctic mint and cool spice scent is designed to help you feel energised and ready for the next play.