Metallic manes are going strong for summer. It all started with rose gold hair, which has been serving up pink-hued, high-gloss hairspiration for months now. Now, silver hair color is rising to the fore as a cool-toned take on the trend, and it’s set to rival the popularity of even this year’s big Insta-favorite, ice blonde hair. It’s easy to see why, too. Silver hair is a) statement-making, b) ultra-shiny and c) the coolest way to embrace grey roots - if they’re starting to come through, that is. Gone are the days when “silver fox” was only used to describe salt ‘n’ pepper-haired men. Now, the likes of Kim Kardashian and Dascha Polanco are showing us why it’s good to go silver-grey. Metallic manes are going strong for summer. It all started with rose gold hair, which has been serving up pink-hued, high-gloss hairspiration for months now. Now, silver hair colour is rising to the fore as a cool-toned take on the trend, and it’s set to rival the popularity of even this year’s big Insta-favorite, ice blonde hair. ATTENTION: THIS PRODUCT IS INTENDED FOR USE BY LICENSED COSMETOLOGISTS ONLY. USE BY NON-LICENSED PERSONS MAY RESULT IN UNSATISFACTORY PERFORMANCE. HAIR COLOR PRODUCTS MAY CAUSE ALLERGIC REACTIONS, WHICH IN RARE INSTANCES CAN BE SEVERE. CONDUCT HYPERSENSITIVITY AND ALLERGY PATCH TEST 48 HOURS PRIOR TO EACH APPLICATION. READ AND FOLLOW INSTRUCTIONS CAREFULLY. CAUTION: THIS PRODUCT CONTAINS INGREDIENTS THAT MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS. TO DO SO MAY CAUSE BLINDNESS. WEAR SUITABLE GLOVES. PRODUCT NOT INTENDED TO BE USED ON CHILDREN. KEEP OUT OF REACH OF CHILDREN. Additional Legal Text Permanent Koleston Perfect: 0/66 for a cool plum, 55/65 for a red-toned plum or 0/65 for a vibrant plum.

Our new Koleston Perfect ME+ formula also offers a range of violet shades. Look to 0/66 in the Special Mix collection or 55/66 in the Vibrant Reds, which you can dilute with 10/0 for a softer result. Best of all, these shades offer less damage color after color* andthey harness Pure Balance Technology for a rich purple shade that appears even from root to tip. If you’re working with brown or dark brunette hair, you’ll need to pre-lighten strands before applying purple color. Use Blondor Freelights to lift, and combine it with our bond-strengthening system, WellaPlex. When perfecting plum, you’re aiming for a deep, dark purple hair color. This can range from a vibrant violet, to a lavender tint, to a burgundy red. Whatever shade you’re creating on the plum hair spectrum, there are five reigning rules to follow, helping you sweep and swish your way to the most mesmerizing creations. 1. Consider Lightening Dark HairDemi-permanent Color Touch: /57 for a mahogany plum, 5/66 for a chocolate plum or 0/68 for a punchy plum.

Semi-permanent Color Fresh CREATE: Pure Violet or Ultra Purple, mixed with the Tonight Dusk additive to make the tones deeper. Custom-blend to the level of depth your client craves. 5. Mix in WellaPlex

3. VIOLET VOLUME BOOST