Old Speckled Hen Pale Ale Mini Keg, 5L

Product Information

Greene King has been getting closer to drinkers, understanding their needs and motivations, and the barriers to them drinking ale. The brewery is 85% of the way to zero carbon and we’ll hit 100% in a couple of years with no offsetting. All our beers are gluten-free and vegan friendly, and some are organic.” I can attest to the validity of the above notes for the pre-1999 version. In my experience the current export version is not as balanced or as rich and comes across a little dialed down in the flavour department. Not to worry though as is what this blog is about, trying to recreate the original and sample the ale fresh as John Morland intended. A very interesting smell on the nose, I am getting a whiff of caramel and toffee notes, but it is very light, and also it smells of pale malts, some fruits and light grains. Light but interesting. Premium 4% lager, meanwhile, offers mainstream appeal with a distinct flavour consumers are willing to pay a little more for. It can offer a step up below the price point of a more premium beer, making it accessible.

It’s key, though, as a sector, we pull together to support cask, how it’s stored and maintained, and how we can bring in new audiences and increase rate of sale. The promotion and these terms are governed by English law and are subject to the exclusive jurisdiction of the English and Welsh Courts.Greene King plans to double down on fizzier keg beers after the success of its first craft beers launched last year. This will be very important for us in the on-trade where keg is reaching a broader audience. Our pubs were crying out for these beers because their customers have been asking for the competition’s brands.

Big changes are also afoot at Hall & Woodhouse’s Badger Beers in Dorset, which has launched a sub-brand called Outland to drive innovation. The latest addition to Greene King's range of Hen beers, this limited edition ale is bottle conditioned and brewed with malt, hops, pure water and yeast. The tastes and aromas of this beer is full-bodied and warming, with masses of characteristic toffee and fruit, notes of citrus and orange, and a traditional English hop bitterness. Equally, some people will be looking for a more premium experience such as they get with Madri Exceptional, and world lager has increased its share of draught lager sales value from 25% pre-pandemic up to more than 40% now. Greene King pubs are located where people and communities come together; pubs enjoyed in cities, towns and villages throughout the countryPeople love to experiment and we should embrace creativity in brewing. If people are trying different stouts that shouldn’t come as a surprise. But Guinness has been enjoyed for hundreds of years. It’s difficult to decode the components of its success but its distinctiveness, in look and taste, is part of it.” Nose: Superb Goldings hop aroma ( considering using Goldings for a flavour addition at the end of the boil) We are also seeing a move in the type of beer they choose. The premium lager trend is here to stay – largely driven by younger drinkers – but the 4% ABV category continues to play a vital role, still holding more share of value and volume than higher ABV beers. Cask faces a number of challenges, and quality is one. While smaller containers are a great option for some venues – offering a less risky proposition by reducing the number of pints that need to be sold in the three-day window – it is not a silver bullet. A robust selection of no and low alternatives will not only appeal to a certain demographic but means customers are more likely to stay longer, spend more and, crucially, return. That’s why we have widened our portfolio to include alcohol-free versions of Corona, Stella Artois, Budweiser, Hoegaarden and Leffe.

No and low alcohol beer also continues to strengthen and it’s vital pub and bar owners understand they aren’t just for teetotallers. We’re seeing many consumers moderate their alcohol consumption and one in 10 beer drinkers now regularly opt for an alcohol-free alternative, a figure that’s grown 16% year on year. Customers are drinking a wider variety of beer types than ever before, which is hugely beneficial for cask,” says joint managing director Simon Theakston. “The rise of craft beer has alerted customers to shared values between craft and cask.There was a need to make a break, to change our profile,” explains joint managing director Oliver Robinson. “We’ve got to maintain our profits, keep people interested. There’s too much dull brown beer in the category.” After a year of experimentation, low-alcohol beer specialist Good Karma has come up with a core range focusing on British ingredients. Greene King was the first to announce it would be experimenting with pins, and now Theakston Brewery in North Yorkshire is making its XB ruby ale available in the smaller size.