Puresweet Zero® 100% Natural Zero Calorie Sweetener 1kg, No Bitter Aftertaste, Diabetic Friendly, Tooth Friendly, Vegan, Non GMO.

Product Information

It was really nice to have a squabble in the Den which lasted longer than what you got to see. Also I went to the wall twice and I tried to negotiate the Dragons down in equity but these parts were all cut from the final episode. In a recent human study at Glycemic Index Laboratories, PureSweet (Orange line below) is natural and was shown not to increase blood glucose levels. If you followed Dragon’s Den’s Puresweet saga as closely as what I did, you’re probably also wondering what happened to the company after that particular episode concluded. Erythritol like other polyols is resistant to metabolism by oral bacteria which break down sugars and starches to produce acids which may lead to tooth enamel loss and cavities formation. They are, therefore, non-cariogenic. The usefulness of polyols, including erythritol, as alternatives to sugars and as part of a comprehensive program including proper dental hygiene has been recognized by the American Dental Association. The FDA has approved the use of a “does not promote tooth decay” health claim in labeling for sugar-free foods that contain erythritol or other polyols.

After several takes, my mentor was happy with the filming, we wrapped everything up and I left, with my fingers crossed hoping that the producers will accept the audition. The reason why some of the bags are turned around or lying down was due to the producers saying that there are new rules that don't allow you to show more than one of each product, it's because they don't want companies abusing the advertisement space they have being on Dragons' Den, this rule was only mentioned when we were setting up the table at the studio, so we had to find innovative ways to dress the table without showing more than one of each product. At that point we did't have our Brown Shuga® or our Mayple® Syrup so that meant we only had 3 products on the table. This gave us very little to play with.

To me the fact that no one had thought of using the same brush that's used for horses tails on girls hair was not a good enough argument to reject the investment, because if it works it works, as demonstrated in the Den. In fact I think it makes the idea even more investable if no one had thought of it before. Furthermore, no proper patent protection also didn't faze me, because I know that when a company is first to market they always stand above the copycats. There was also a lot of discussion regarding what the product costs to produce, where I want to take the business moving forward (besides being the next Tate and Lyle) and how we operate.

Below I will be sharing my full experience on Dragons' Den to give you an insight on all the ins and outs of the show, from application to closure. Due to the pandemic, the full journey has taken more than 1.5 years! Since then we have created many other products to our lineup that fall into our ethos of removing sugar from your diet with no compromise to taste or health.

I got in the lift and just before the doors opened I overheard the Dragons' discussing/predicting what I was pitching to them, overhearing them didn't help matters at all, it threw me off totally... The FDA has approved the use of a “does not promote tooth decay” health claim in labeling for sugar-free foods that contain erythritol.

At this point I was really nervous because I was about to be filmed (I am camera shy) and I would have to recite my pitch off memory. The film was to be shown by my mentor to the producers at a later date to decide if they are willing to take me into the real Den. I have always been business minded and constantly looked out for business opportunities throughout my childhood and early adulthood. This made Dragons' Den an amazing TV show for me, it gave me good insight into the minds of people who have been running successful businesses for many years, providing me with invaluable knowledge, whilst being extremely entertaining at the same time. For many years this was just an fantasy, but after turning my journey of finding the greatest sugar alternative into a business it has become the reality! Please keep a look out for more exciting products. We will have Shuga® Cubes available by August 2021, Puresweet Sherbet will be available shortly and we are looking into dessert syrups. For any other suggestions we would love to hear from you, please send it into [email protected],He is yet to update fans of the show who have not yet watched the episode in which he received his deal. But it is confirmed that the deal was a double offer from dragons, Peter Jones and Tej Lalvani.

I was asked by my mentor to come in for an audition at the BBC broadcast centre in White City, London, on the 17th March 2020. She asked me to bring along a selection of the products we sell and prepare a short speech about the benefit of the products and the amount of investment I was looking for. Furthermore due to Peter Jones hitting his head on a low fitting in the studio earlier on in the day (I didn't realise he was that tall), he had been rushed in to A & E and had to spend a couple of hours there, which delayed filming drastically. The editors cut out a part where Sara Davies said that she can't come to terms with the valuation of my business, with which Deborah Meaden came to my rescue right away and said 'In fact I think 1x turnover is a fair evaluation'. PureSweet has non-cariogenic properties, which means that it helps fight tooth decay! Research clearly established that the use of erythritol ( PureSweets main ingredient) sweetened foods provides additional help in the battle against tooth decay by significantly decreasing plaque accumulation. After waiting roughly 40 minutes a girl came out and called my name. She introduced herself as my mentor, this was my first time meeting her. She asked me to follow her to where we were going to have the audition.Furthermore I thought of questions the dragons may ask and prepared the answers in my head so that I would not be stumped and potentially mess up my pitch. This is where being a fan of the show really comes handy!