Q1: Imagine I teach you everything I know and do everything I can to help you get the results. Now imagine we're talking 1 year from now. What would have to happen for you to feel happy with your progress? What would make you believe this was the best decision you ever made?

You have to step away from the technobabble, meet your dream customers where they are, and help them feel the emotion you felt when you had your epiphany so they can move with you. Something happens to show the path to follow. Describe the breakthrough. The epiphany that changed perception. Explain the idea. Ex: My goal for this class is to show you how this is the only way for you exponentially grow your company. Internal beliefs story. My Epiphany Bridge story is about how I discovered that I could actually do it and share examples of how others just like them have as well. For our purposes with storytelling, the guide is the person who gives us the epiphany and the frameworks.Question #6: What is the framework I’m teaching and the false belief I’m trying to break? (Internal Beliefs) This is everything your dream customer will get from your offer, including bonuses. Assigning the value costs is covered here as well. After identifying your submarket, you’re still not done. Because the money isn’t in the submarkets, it’s in the niches –⁠ another level beyond the submarket. To find your niche, you might look at other experts in your submarket and see what they’re selling. What can you offer people that’s different and special? Many products can be marketed toward getting a result in more than one desire, but your marketing message can focus only on one of them.

Kinda like” bridge: if you need to teach a concept that’s past a third-grade level, say It’s kinda like…” and relate it to something customers already know I liked Expert Secrets a lot, and writing this Expert Secrets review was a pleasure. It’s helped me have confidence in my craft and gave me insights into mass movements and what I have to offer to the world. Once you’ve figured out your area of expertise, it’s time to drill down a bit deeper to find your audience. Almost all expert businesses are based in one of three core markets: health, wealth, or relationships. If the only thing you do with your tribe is helping them achieve a result, eventually they will leave you

Creating a “mass movement” might seem like a daunting task, yet that’s what the first section of Expert Secrets is dedicated to. As a final note, this webinar should be something you do and redo every week. Don’t make the mistake of only holding the webinar a few times and then trying to offer your customers something new every month. It’s much better to direct your efforts toward driving new traffic to the same webinar every week –⁠ just rinse and repeat. Experiences. Next to each false belief that you listed, write out what type of experience they may have gone through that gave them that false belief