Steel River Gin - Lemonrock

Product Information

We’re close to a deal with a supermarket chain – in fact we’re talking to two,” smiles founder Jay Byers, “and we’re thrilled that LWC – a national drinks distributor who only deal with established, strong, well-managed brands – have taken us on and will be introducing Steel River drinks to Tyne and Wear, County Durham and Yorkshire.” He supports the Middlesbrough and Teesside Philanthropic Foundation, donating his time and gin hampers for their prize draws.

It’s already made a big impact in its distinctive bottles but, from April, Steel River Gin will be available in cans.Suicide, especially in men, is a real problem on Teesside, and I wanted to encourage people to strike up a conversation – if that saved just one life, it was worth it.” Steel River’s good fortune has also meant the creation of more jobs for local people, increasing the team to 10.

They can also enjoy a tipple in the adjacent Speakeasy bar, see the gin making process for themselves or get hands-on at a gin school.With the advent of Covid, more people were drinking at home and looking for a gin to savour – and sales went through the roof. It’s fun listening to a gin producer telling the history of gin, showing folks how they do it and letting them loose on their own creation. Steel River Distillery has carved a distinctive niche in the competitive UK spirits market, particularly with its innovative gin offerings. Founded in an area known for its rich industrial past, the distillery derives its name from the iconic Tees Newport Bridge, a symbol of Northern England's engineering prowess. Ever the down-to-earth Boro lad, Jay can still be found delivering Steel River Gin in his little car, chatting to customers on social media and writing personalised “Thank you” letters that go out with every bottle of gin.