amscan 670477 Pop-Up Fabric Coffin - 1 Pc, Black, 1.5 m x 61 x 24 cm

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Tesco CEO Ken Murphy said: “This winter will be increasingly challenging for many people facing food uncertainty, and food banks and frontline charities need our help more than ever before.

We want it to really embody experience, discovery and expertise. And if we can try to deliver those - whether it's through a pop-up like this or through any other amplification - that's at the heart of what we're trying to communicate.” The initiative marks the 10th anniversary of the supermarket giant’s ongoing partnership with FareShare and the Trussell Trust, which has seen customers donating 100 million meals to communities across the UK during that time. While customers are aware of the fact that Finest exists and they know it’s our best brand in terms of quality, innovation and provenance, we really need to amplify the experience of the brand for customers,” he said. Tesco has revealed plans to open its first ever pub next month as a way to celebrate the King’s Coronation. Side panels will be fitted with lights that change colour, enabling the deceased’s favourite shade to be selected.

Anna Citelli and Raoul Bretzel, the duo behind Capsula Mundi, explained: “The tree is chosen when the person is alive, then relatives and friends look after it when death occurs.” And in the future you wouldn’t be seen dead in a coffin featuring drab colours and brass handles, says funeral provider PerfectChoiceFunerals.com, which is based in Gloucester and has an outlet in Solihull. Rival supermarket chain Aldi has also been known to operate pop up venues, with one having been to promote its wines in Shoreditch Boxpark in East London. Between them, the charities expect to provide support to more than 1.2 million people in food poverty this winter.

If you were to ask me how we would differentiate ourselves from our competitors with the Finest brand, I think the opportunity that we have is to really give customers the chance to experience that brand,” he said.

It has drawn up a blueprint for burial pods made from biodegradable materials that will feed the surrounding trees. The experience is miles away from serving up plastic shot glasses of plonk in an out-of-town superstore. This is sampling to the extreme, inviting guests to stay for “one or two hours” to try new flights of wine that may normally be well out of their comfort range.

This is not the first time that Tesco has dabbled with opening the on-trade. Previously, its pop up bar concept showcased its ‘Finest’ wine brand in a contemporary art gallery in the heart of London’s Soho before opening venues seasonally in other locations in the run up to Christmas. Aside from pouring all your pints? The daytime menu at The King In The Castle includes The Prince's Crust pies, Ploughman's platters and high teas, while the evening makes for a stellar gastropub experience - think Camilla’s king prawn curry or sirloin steak. To finish off your meal, we'd recommend the deconstructed cheesecake washed down by a trifle-inspired bellini. Ah, the best of British. Bookings for the pub can be made via OpenTable from today although Tesco has reassured that walk-in sittings will also be available.But the most eye-catching feature will certainly be that screen on the lid as those inside finally Facebook their maker. A Midlands company has lifted the lid on the coffin of the future – and it comes complete with FACEBOOK. The futuristic casket will also put the dead in LED lighting with illuminated side panels. The lights ensure that when you go, you go with a distinct disco feel.