The first album I remember spending money on. I was 15 years old. It is a godly piece of work. It was a unified concept album; all the songs segued into each other and they were dealing with real shit. It was social commentary. A lot of them were told from the point of view of Marvin Gaye’s brother, who was a Vietnam War veteran. It tapped into the environment, the injustice.

What is interesting about it is, you put the record on now, and all the things that he is talking about are just as relevant now, if not more relevant, and they come across in such a way that – oh, man! – if this record doesn’t touch you, you are dead. You are completely dead.

What was interesting about it was that they embraced, not their feminine side, but this more emotional side. It wasn’t this braggadocious thing, because I was getting fed up with guys shouting at me all day long. It was guys being honest with their emotions, and they were being honest about what they really liked, that was the other thing. You look at the samples; they’ve got 60s stuff in there. Hip-hop had got into this gold-chain braggadocios shit, and not very emotional, not very melodic, and then, from out of nowhere come this trio" All I can say is that, when putting this record on, if music is your thing, I don’t think you’ll be able to take it off" The Sex Pistols were really a cultural ground zero with that record, man. The Clash almost wouldn’t have existed without the Sex Pistols. Joe Strummer saw them open for the 101ers. He saw the light and realised that this was the way to go, to forget what had gone in the past, let’s create our own shit, about us, for us… If you know what Big Audio Dynamite was about – the original looping, sampling and dialogue shit – then we hear this hip-hop equivalent, De La Soul’s 3 Feet High And Rising, named after a Johnny Cash tune, which immediately told you that these brothers were coming from somewhere else. Hip-hop had got into this gold-chain braggadocios shit, and not very emotional, not very melodic, and then, from out of nowhere come this trio, De La Soul, sampling stuff like the Turtles, and Hendrix…

I did three videos for the album, so yeah, it changed my life in that way, because it established me as a director proper – the first video I ever directed was London Calling, which was a massive hit, and then I did a live one for Clampdown and Train In Vain. There are emotional songs, love songs, but how do you explain the power of Pet Sounds? All I can say is that, when putting this record on, if music is your thing, I don’t think you’ll be able to take it off.