Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT). i] Company estimates derived from Analysys Mason, Berg Insight, Ericsson, Strategy Analytics and Vodafone proprietary information. there’s no contract, which means you can switch the services on and off depending on your changing needs; and ii] By the end of 2016 there were estimated to be about 13.3 million IoT connections in the UK, according to the Cambridge Consultants’ model used in the Ofcom report. This figure is expected to grow at a compound average growth rate of roughly 36% to 155.7 million connections by the end of 2024. See “ Review of latest developments in the Internet of Things”, March 2017.

Before we get into the nitty gritty about each of our new “V by Vodafone” products, we need to talk about the “V-Sim by Vodafone” – the key to the whole IoT Vodafone experience. Put simply, “V-Sim by Vodafone” is a SIM card designed specifically to be used in connected products of all shapes and sizes. V's self-designed merchandise, a set of brooches, left, and his Mute Boston Bag, got sold out within few seconds after their release. [SCREEN CAPTURE] There’s no out of bundle charges and it includes roaming in most European countries* with no extra cost, which means you can manage all of your connected devices from a single app, even when you’re on holiday! As with any new innovation, there are potential challenges ahead. For a start, some consumers might question whether IoT products would be useful and relevant to them. Others might assume that you have to be a tech expert to make use of a technology as advanced as IoT. There are also customers who are mainly concerned about the cost, and understandably so. At the moment, many companies offering consumer IoT services provide a standard data SIM designed for a mobile or tablet, rather than for an IoT device. This means you have to pay a much higher price.

Price analysis

The Internet of Things is growing every day. From smart kettles to connected cars, our devices have never been smarter or done more for us. And now it’s our turn to enter the fray, building on our extensive experience in developing and implementing Enterprise IoT technologies.

Are you ready to enter the world of IoT? No matter what stage you are on your Internet of Things journey, we're here to help... If you’re not sure where your bag is, you can find it on a map on the app, in any area where there is GPS coverage and a Vodafone network signal. V by Vodafone” makes it simple to connect and easy to manage IoT products – the “V by Vodafone” app shows you your connected devices in one place; At Vodafone, we’re on a mission to demystify IoT. That’s why our aim from the start was to design user-friendly products that consumers can immediately relate to, so that the value-add is clear. We focused on families, and on three fundamental needs in particular: making their everyday lives easier; helping them stay in control; and protecting what matters to them. Here’s how we’re doing that: Previous experience: Have you ever owned any Smart toys and gadgets? Think about your experience of the product and how good it was. What brand was it? How much was it? What was it made from? All of these can help you when considering your options.Brand: Some brands are known for delivering amazing quality products, it’s a case of trying to find the Rolex equivalent for Smart toys and gadgets, but at a realistic and reasonable price. Price: The old saying “you get what you pay for” is a good indication as to how good quality you should expect from a product.