Wella Colour Fresh 0/89 75 millitres

Product Information

Please. Don’t. Use. Box Dyes. We plead with you! Here’s another gentle plug for our article that talks all about why salon colour is superior. When deciding what to offer our salon guests for an at home hair colour solution – we knew that retaining salon-quality was a must. Choosing Color Fresh for our salon guests at home was a no brainer. It’s safe to use, washes out in 10 shampoos and is compatible with Wella hair colour that may already exist in the hair. That’s why our stylists refer to Wella’s Color Fresh as a Semi-Permanent Professional Hair Colour, rather than a box dye – the difference between the two as we have detailed, is vast. If you’ve tried Wella Professionals’ colour portfolio – from demi-permanent to permanent colour – you’ll know how glossy, rich and lustrous the finish can be. The Color Fresh Mask gives a similar effect, helping to maintain or transform your salon hue with megawatt shine and a dose of temporary pigment. 2. It Fades True to Tone How it works: Like permanent shades, demi-permanent hair colours are able to open the hair cuticle. However, they don’t go as deep; instead, they enter the first layer for a high-shine colour change. Your colourist may apply a demi-permanent hue directly to your hair, or over the top of pre-lightened sections to personalize the finished look.

Who it’s for: Those who want an intensely vibrant colour to transform their shade, level up their highlights or balayage, or banish brassiness as part of a colour correction service. Demi-permanent hair colours are also able to sweep away your first greys, while giving you softer regrowth for a beautifully blended look. Plus, they’re perfect for adding lowlights, a root smudge or a root shadow, so you can upgrade your look with high shine and boosted dimension. Try: Your favorite Blondor product for highlights, Blondor Freelights for balayage or Color Touch to create lowlights. Dying your hair is no easy task, which is why we wrote this guide to help you decide if Color Fresh is right for you. Thankfully, if you do choose Color Fresh, the development time ranges from only 5 – 20 minutes, so you could even apply it during your #WFH lunch break! How it works: If you’re achieving temporary hair colour with a colour-depositing conditioner, your treatment is applied to clean, damp hair and left to develop before you rinse thoroughly. The pigments will enhance the hair surface, and gradually fade with every wash. Top up any time to boost vibrancy.

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As well as deciding on a colour product for your client’s grey coverage, consider the Wella Professionals services and techniques available. Here are our go-tos for camouflaging salt ‘n’ pepper strands... 1. Root Touch-Up You’re probably wondering if Color Fresh is safe to use at home if it’s a professional product. The answer? Yes – if you closely follow the instructions. That’s because it is a semi-permanent colour. Referred to by our stylists as the perfect ‘colour enhancer’, it does not contain any peroxide. Hence there is no mixing required with a developing agent or activator. And rather importantly, it doesn’t modify the hair structure or permanently change your hair colour. The best demi-permanent hair colour: Color Touch is your go-to for a demi-permanent tint. Not only does it give you up to 70% grey coverage with Color Touch Plus, but it also offers virtually invisible root regrowth. The finish is high on shine and low on commitment, while the shade palette is huge. You’ll find everything from bold blue hair to strawberry blonde is made possible.

Your client’s hair doesn’t need any more stress; what it needs is TLC. That’s why we recommend adding the WellaPlex No1 Bond Maker into your corrective formulas. You’ll already find it built into the BlondorPlex hair lightening, but it can also be added to toners to reinforce each strand’s internal bonds. Complete the process by rinsing with the WellaPlex No2 Bond Stabilizer once the colour has developed. 7. Recommend Post-Colour Care Our advice? Follow the guidelines on the product and you’ll be well on your way to masking your roots and enhancing your existing colour. Whilst you (eagerly) await the reopening of our salons, of course. WHICH WELLA COLOR FRESH SHADE IS RIGHT FOR ME? How it works: Permanent hair colours are pretty clever. The colour molecules start out completely clear, and it’s only when they interact with the pH of your hair strands that they become pigmented. This is a process called ‘oxidation’, and you might have already seen it in action. If you’ve noticed your hairdresser apply colourless formulas that transform before your eyes, they may have given you a permanent shade.

While we can’t lift the lid on every secret your stylist has up their sleeve, we’re giving you a little more insight into how the Wella hair color charts are used. We’ve carefully designed Shinefinity to maintain an optimal acidic level no lower than pH 6.5, as we know when the pH of the colour is lower, it can lead to unpredictable colour results – especially on highly porous hair. The glaze starts off mildly alkaline, so that the cuticles can swell and open slightly to let the colour in, before dropping to an acidic range that ensures zero lift and zero damage. 3. It’s Suitable for All Base Colours