PoliticsHome.com (24 April 2016). "Lord Sugar tells Londoners: Don't vote for Sadiq Khan" . Retrieved 20 October 2016. Sugar endorsed Boris Johnson during the 2019 Conservative Party leadership election. [76] He later endorsed the Conservative Party in the 2019 general election. [77] Personal life Gilligan, r=Andrew (27 February 2009). "Sir Alan Sugar is asked to run for Mayor". The Evening Standard. UK. Archived from the original on 2 March 2009 . Retrieved 26 March 2009. Lord Sugar is a self-made man and one of Britain's finest business brains. His story so far is inspirational to the end' The Sun I got the distinct impression that the events at Spurs traumatised Sugar to a degree, as following this, he seems to lose a great deal of his enthusiasm for doing business, which I felt was a great shame.

Alan also owns an advertising company called Amscreen, a jet charter business, Amsair, and an IT firm, Viglen. He has also had interests in the Labour Party.

Whilst Lord Sugar undoubtedly deserves his huge success through hard work and perseverance, he's far from modest within the book - rarely crediting others for their help, and often making out other (equally highly successful) individuals to be dummies who are silly for not following his advice. It can be a little grating, and I found myself researching some of the stories Lord Sugar recounts on-line, to find out the alternative point of view. Naughton, Philippe; Costello, Miles (26 March 2006). "In the line of fire". The Times. London . Retrieved 6 July 2008. I'm addicted to autobiographies and What You See Is What You Get is one of the best i've read. Love him or loathe him, Baron Sugar of Clapton is the walking, snarling embodiment of all the values he espouses on The Apprentice. He believes in loyalty, hard work, looking after your family and enjoying your success. His rise to success from a tiny council house in East London is extraordinary and he tells it in the kind of blunt, no-nonsense way that has made him such a hit on television Alsop, Stewart II (18 January 1988). "WUI: The War Over User Interface" (PDF). P.C. Letter. 4 (2): 1–4.

Lord Sugar named most powerful person in Essex, but who else made the list?". ITV. 27 October 2017 . Retrieved 7 November 2017. The end of the book closes with his time at The Apprentice and his appointment as advisor to the Government. Simon Ambrose, winner of the 2007 series of The Apprentice, started working for Amsprop Estates after the series finished. However, in April 2010, he was reported to be leaving to start his own venture. [48] Viglen Ltd If you look up to Sir Alan Sugar and aspire to his success, the coworking environments available at Headspace Group can put you in the right frame of mind for fruitful business collaborations. In January 2009, Fiona Bruce presented a BBC Two documentary entitled The Real Sir Alan. [10] Also in 2009, Sugar appeared in television advertisements for investment bank NS&I and The Learning and Skills Council talking about apprenticeships.

David Conn (21 December 2000). "Spurs await Enic's vision of glory game". The Independent. Archived from the original on 2 February 2009 . Retrieved 21 January 2011. In September 2012, Sugar appeared as himself in a cameo in the Doctor Who episode " The Power of Three". [43] Sugar's cameo was filmed on the set of The Apprentice.

Lord Sugar loses tribunal counter-claim against Apprentice winner". The Independent. 26 September 2013. Archived from the original on 26 February 2018.Inc., Seagate Technology. "Seagate Settles Dispute With Amstrad" . Retrieved 20 October 2016. {{ cite web}}: |last= has generic name ( help)

His time spent as Chairman of Tottenham Hotspurs, which is covered in the latter half of the book, makes for disturbing reading - with continuous litigation and court course after another. Whilst I'm sure there are two sides to the story, I did feel some sympathy for the way he was treated by the British Press.Indeed, Season 10 winner, Mark Wright, who went on to develop one of the UK’s fastest growing digital marketing agencies, Climb Online, in partnership with Lord Sugar, was formerly a Headspace client at our Manchester building and his PR company, Make More Noise, is currently a Headspace client in Birmingham. Winning candidates have gone on to work for Alan’s enterprises, with many of them forming their own business ventures. Tim Campbell (2005 winner) has since set up his own digital marketing agency, Leah Totton (series nine winner) established a botox clinic to the stars, Tom Pellereau (winner from 2011) has invented products such as a collapsible baby bottle, while 2016 winner Alana Spencer has expanded her cake business.