This daily moisturizer includes SPF 30 for sun protection, along with “collagen peptide technology and a unique brightening complex,” which is said to “visibly reduce the appearance of wrinkles, target the appearance of pigmentation, and brighten for an even-looking skin tone and a radiant glow,” according to No7. Ginseng Extract - fights the look of tiredness and fatigue, leaving skin feeling instantly energised.

If there is anything we’ve learned from high street beauty in the few last years, it’s that effective skincare doesn’t need to break the bank. Affordable skincare truly exploded in 2022 and we're predicting the same for 2023. Shop shelves lined with a roster of innovative ingredients and high-performance formulas at accessible, inclusive price points. For No7 skincare, which has been a trusted (and fairly costed) beauty brand since its launch in 1935, making skincare excellence accessible to all is nothing new. We have better news regarding the three magic abilities of vitamin C: there is in-vivo (tested on real people) data showing that SAP does have photo-protective (aka antioxidant) properties, though less than pure AA. SAP might also aid collagen boosting;in-vitro (made in the lab) data shows that it works, but is less effective than another vitamin C derivative, called MAP (that seems to be as effective as pure AA). As for skin-brightening, there is a trade publication with in-vivo data showing that SAP can fade brown spots. Now even more powerful. No7 Men Protect & Perfect Intense ADVANCED Serum targets deep lines and wrinkles for younger looking skin in just 2 weeks.As for what this translates to on the face, we found it left our skin feeling incredibly soft and hydrated after just one use, and on each subsequent night. As we wrote in our lengthy retinol description the problem is that the conversion is not terriblyeffective. The evidence that RP is still an effective anti-aging ingredient is not very strong, in fact, it's weak. Dr. Leslie Baumann in her fantastic Cosmetic Dermatologybook writes that RP is topically ineffective.

Vitamins A, C & E - This night creams gives a refreshed, radiant complexion. The rich formula gives a radiant glow for healthy-looking skin. Collagen Peptide Based Technology Matrixyl 3000+™ - Our next generation of age-defying complex. This cream targets the appearance of fine lines and wrinkles for visibly younger-looking skin.

Overall, over a month-long period, we found this to be one of the brand’s best daytime products, due to the moisture it gave to our skin and its price point. The moisturizer also has a strong floral fragrance, which makes using it each morning feel like a treat, but some may find it overpowering.