Secondly, this is an inexpensive way to get the Submariner aesthetic. It's very affordable and again offers decent specifications. Aside from the bold colouring, this is a fairly conservative watch. The Submariner style is nearly 70 years old and has been tried and tested. It's the watch James Bond wore. In that regard, Heimdallr is one of the good guys. They use branded Seiko automatic movements, decent components and are competitively priced. I think there are certainly comparable or better options in how Seiko movements are cased up, so I agree in principle on certain models where Seiko cuts corners. The Sharkey watches in general seem well-reviewed, from everything I've come across, about them. Phoibos also gets a lot of compliments. As you say, however, it depends on the individual if a "better" version of a Seiko, even for less money, is a desired buy, or not, if it's not actually from Seiko. And Heimdallr uses reliable Japanese automatic movements in their watches. When you get a Heimdallr watch that mimics a Seiko watch, it is usually powered by a branded Seiko movement.

It’s not an obvious watch to replicate and is more subtle than a Rolex or Omega homage. The styling is vintage, but the watch uses modern watchmaking knowledge. It’s powered by a Seiko Japanese automatic movement and has a domed sapphire crystal.So don't let the brand name confuse you. Let's jump in and learn more about them. Then we'll look at the best watches that they currently offer.

They're keen to stress that they are watch enthusiasts and that their watches aren't just clones of Swiss luxury watches.

The Five Best Heimdallr Sharkey Watches

Seiko is a bit odd in their pricing and in what one gets -- uninspired bracelets with stamped clasp, DiaShield coating at some price points but not in other models that cost more, when one gets Hardlex or Sapphire, etc., so, for years, it was a difficult brand for me to appreciate, until finally finding one model I just loved and I became interested in the brand itself. Let's skip the ethical minefield of buying homage watches. I've covered that when writing about Pagani Design, Corgeut and others. It’s a Chinese watch, inspired by a historical Japanese piece and definitely the first place to start with this brand. The Rolex Submariner is arguably the world's most copied watch. And it's not just Chinese brands creating homages of this model. You can see Submariner style watches on your local high street - many from big-name brands.