In 1999, Kurkure was initially launched in India, Indian television actress Ashish Yadav and Kacchia kr. Aryan appeared in the commercial and served as the first brand ambassador. In 2004, Indian Hindi film actress Juhi Chawla was featured in advertisements for Kurkure. [11] Kurkure was launched in Tamil Media in 2008 with actress Simran as its brand ambassador. [12] In 2012, Parineeti Chopra, Kunal Kapoor, Boman Irani, Ramya Krishnan, and Farida Jalal, started to advertise Kurkure. [13] In 2019 Samantha Ruth Prabhu acted in Tamil and Telugu commercials of Kurkure. [14] Kurkure primarily targets the youth market, although consumers from various demographics also enjoy their wide range of variants and flavours. Bhasin summarized, “We offer different variants, flavours, and crunches, so our approach is broad. However, our core target is the Indian youth.” While grains, spices, and salt provide the flavor foundation, water is the essential component that brings everything together. Gradually adding water to the mixture of grains and spices allows them to bind and form a cohesive dough. This dough serves as the canvas for shaping the kurkure, ensuring that the final product maintains its structure during the frying process.

In original recipe, kurkure are made by only deep frying. We too have deep fried kurkure but a portion is baked too. DIFFERENCE BETWEEN BAKED & FRIED KURKURE Almost all flavors of Kurkure is vegan. Kurkure Puffcorn Yummy Cheese contains cheese making it non-vegan. One questionable ingredient can be find in all Kurkure and that is sugar, which can be bleached with bone char. Today, we can see that Kurkure has expanded its flavour portfolio by introducing many kurkure new flavours with unique tastes to the market. You can enjoy the tasty masala and Chatpata flavours, and spicy and tangy flavours. the brand is trying something to meet every taste preference. Pair with Chutneys or Dips: Enhance the taste of multigrain kurkure by pairing them with an assortment of chutneys or dips. Consider mint chutney, tamarind chutney, or tangy yogurt dip to add a burst of complementary flavors.Fried kurkure took less time in getting ready than the baked one. Where one batch of fried kurkure gets ready in 10 – 12 minutes, baking took almost 40 minutes.

Pepsi markets goes Global". PepsiCo India. Archived from the original on 2015-03-16 . Retrieved 2015-03-06. To elevate the flavors of the grains, you have the option to begin by roasting them. This step is entirely optional but can add a delightful depth to the overall taste of the kurkure. By lightly toasting the grains in a dry pan over medium heat, you awaken their natural nuttiness and enhance the aromatic qualities, resulting in a more complex and satisfying flavor profile. Before beginning the seasoning process, it is essential to allow the fried kurkure to cool slightly. This helps to avoid any burning sensation on the tongue and allows the flavors to develop fully. Giving the kurkure a few minutes to cool down ensures that they are enjoyable to eat and allows the seasoning to adhere to the surface evenly. Following the Pakistani launch in 2007, actresses Ayesha Omer, Hania Amir and Iqra Aziz have all been featured in television commercials for Kurkure. [15] [16] In November 2006, Frito-Lay announced plans to release Kurkure to American markets in 2007. [17] This decision was made after analysts showed increasing interest in Indian spices in the region. [18] Kurkure was subsequently introduced in other markets with a significant non-resident Indian population such as the UK. [19] As of 2013, Kurkure is available in Western Canada. As of 2010, Kurkure is available in Eastern Canada. [20]

How To Store Kurkure

Yes, we have done one thing additional. We baked few of the pieces of kurkure which is not done in original recipe.

Dr. Akash Beri, Research Senior Scientist within Global Flavour at PepsiCo,comments: “We have stayed true to the authentic taste profile of Kurkure. We have spent the last 18 months recreating the delicious fusion of rich spices and fragrent herbs for the UK market. On a personal note, I have fantastic childhood memories of having Kurkure with my grandparents on my visits to India, so I am extremely proud to be part of the team that was been able to bring these exciting authentic flavours to the wider UK market.” Adesara, Hetal (31 May 2004). "Kurkure's new ad with Juhi Chawla rides on Tulsi bahu's success". indiantelevision.com . Retrieved 23 July 2012. The brownish color must be from the graham meal they are using. It also includes rice and corn meal as well. PepsiCo India launched a new 360-degree campaign for Kurkure in 2008, repositioning the “Masti” co-efficient to a “tedha” one as part of the Kurkure advertising journey in 2008.You must be wondering why have I given a title like “No Plastic in Kurkure’s Green Chutney Rajasthani Style”, to make it very clear in the beginning of the post itself that there is no plastic in Kurkure. So you can enjoy munching Kurkure Green Chutney Rajasthni Style to the fullest and not believe in the recent Kurkure rumor that it contained plastic.