While it’s a first in this form, My Avastars is far from the only nameabout to step foot in the toy-meets-metaverse space. Nintendo's ongoing collaboration with Lego has yielded some incredible toys, including Lego-fied versions of Mario, Luigi, Princess Peach and many others. Bring the fun of creating personalized digital avatars to real life with My Avastars Fashion Dolls! Inspired by kids’ use of avatars to explore, create and express themselves in the metaverse, WowWee partnered with Gamefam, a top publisher on Roblox, in the creation of My Avastars.

WowWee has partnered with Gamefam on My Avastars, with the initial launch of three dolls based on the new Roblox role-playing game. According to Roblox’s latest statistics, there are some 55 million daily active users. Of those, one in every five people updated their avatars every day in 2021. There’s also been explosive growth in the number of female creators on the platform, which the company said experienced “353% year-over-year growth,” in 2021. With numbers like that, it’s no surprise that My Avastars core demo is girls. PERSONALIZED AVATARS IRL! My Avastars 11” Fashion Dolls bring the fun of creating virtual avatars to real life. Each doll can be customized from head to toe to create 100+ looks. My Avastars is the first community-centric fashion doll property. WowWee and Gamefam are launching a Discord server to enable a two-way conversation between fans and the brand. Fans will have an integral voice in the evolution of My Avastars, both in the expansion of the game play and the physical toy line.Meet My Avastars,a newcollection of dolls available for presaleSaturday that's being hailed as the first-ever toy “born in the metaverse.”Why is this important? Because your 7- to 12-year-old’s about to know a whole lot more about the metaverse than you do.

Grow your My Avastars closet by collecting all 5 dolls, the more you have the more looks you can create! All My Avastars looks are compatible with each other. Customize your outfits again and again by mixing & matching across characters! Did you know? All My Avastars hairstyles are detachable, swap bangs, pigtails, and space buns for totally personalized hairdos. Fun for ages 6+ My Avastars Dreamer_3.0 doll As a gamer myself, I love customizing my avatar before every session. This digital customization play pattern is so in line with traditional doll role-play yet I wasn’t seeing this type of integrative play being offered in the doll space. With My Avastars, kids now have the opportunity to turn their digital avatar into a real life fashion star with a variety of looks and accessories for endless customization, creativity and self-expression, both online and in real life.” But how do you marry the world of physical toys – or any physical retail item – with ethereal objects that don't exist outside of a digital game world? By making both – of course – at the same time. At this point, the metaverse basically represents a 3D model of the internet – a place parallel to the physical world – or a shared virtual space that’s interactive, immersive and even hyper-realistic. As the Roblox universe continues to grow, we’re focused on creating the next generation of hit franchises born from the metaverse,” said Joe Ferencz, founder and CEO of Gamefam. “My Avastars marks the first time a toy and Roblox game have been developed concurrently, reaching players with an engaging experience both in the real world and in the metaverse.”Hasbro, Lego and Mattel, among others, are all apparently working on some new metaverse-play too. And just this past May, toymaker Jazwaresannounced it’s working with Uplift Games on a new toy line based on the wildly popular Roblox game Adopt Me! Still unsure about the metaverse? Let your daughter explain …