Having said that, after setting it it's still not a great finish and does highlight texture a lot for a matte foundation. Shown to stay color-true all day, the 24-hour long-wearing formula balances coated pigments with water to deliver flawless full coverage with an undetectable, natural finish. The breathable foundation instantly smooths the skin and covers imperfections without clogging pores, or looking cakey for 24 hours, with immediate & all-day moisturization. Expertly developed with a balanced range of warm, cool and neutral undertones, BECCA’s evenly balanced shade range covers the lightest to the deepest skin tones. Why It's Special I wouldn't buy any other foundation because being over fifty I need the best coverage and flawless look I still find this to be one of the worst foundations I've tried, however, I tried Wayne Goss's tip of mixing in some oil and it made a big difference.

Australian makeup artist Rebecca Morrice-Williams started Becca in 2001. She was an early advocate for diverse shade ranges and insisted that retailers carry the brand's full product assortment.Becca’s best foundation to instantly camouflage all skin concerns from covering pores & acne to hyperpigmentation & redness. Shown to stay colour true all day, the 24-hour long wearing formula balances coated pigments with water to deliver flawless full coverage with an undetectable, natural finish. Humidity, sweat, water & transfer resistant, the breathable full coverage foundation instantly smooths the skin and covers all imperfections without clogging pores or looking cakey for 24 hours, with immediate & all day moisturization. Clarify skin and give it full coverage that feels like a featherweight sheath of hydrating moisture with the Becca Aqua Luminous Foundation. The foundation makeup for an impeccable complexion, Becca products help to refract light away from those little unsightly imperfections such as discolouration, acne and dark under eye circles, for a natural-looking flawless finish.

use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity. So, one warning: this foundation works best with a sponge. For whatever reason, it sits on my skin in a whole mess when I use a brush but a blending sponge gives the perfect flawless finish.Carolyn Chen, founder of Reset, owner of the beauty brands Vesca and Orosa, and Hana Ben-Shabat, founder of consumer insights firm Gen Z Planet, deduce Lauder’s shuttering of Becca reflects updated corporate priorities. Chen speculates Lauder is “constantly evaluating new investment and acquisition opportunities. I think Estée Lauder had to evaluate their opportunity cost of continuing to invest in Becca, [which] most likely had several quarters of declining performance or investing more money into other high-growth opportunities and chose to invest in more promising opportunities.” In a note, Wissink mentions Lauder has already leveraged learnings from Becca in highlighter collections from Clinique, MAC, Bobbi Brown and Smashbox. Christmas Collection! Featuring a host of skincare and makeup treats, these beauty showstoppers will please everyone (including yourself) on your gift list. that is, or may reasonably be considered to be, defamatory, libellous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation; Sign up to our complimentary loyalty programme, NDULGE and make shopping with us even more rewarding. Galina Achkasova-Portianoi, a freelance beauty journalist and founder of The Curiosity Gap content destination, says, “Rebecca engaged in an open conversation about the need for age and race diversity of the models used in her brand’s editorials and created makeup that made customers look and feel good as well as enhanced their individual features and skin tones, somewhat unheard of at the time.”

For medium buildable coverage, use a dampened sponge and lightly pat onto areas of concern first. Blend the remaining foundation onto the center of the face until the product looks seamless and skin-like. The buildable full-coverage foundation effortlessly masks imperfections while promising not to clog your pores, delivering ultimate breathability. Upon application, the sumptuous fluid melts seamlessly into skin, creating a silky airbrushed effect. Always luminous, Becca foundation is an essential cosmetic application for daily use, designed to match your skin tone. For fuller coverage, use a foundation brush to pat and press the foundation in small layers to the center or your face, blending outwards. Arriagada says, “Awareness for the brand was a challenge, though the products were beautiful, until the Jaclyn Hill collaboration, which was the collaboration that signaled the beginning of the social media influencer wave. The response was unprecedented, and it took the brand to the stratosphere.”Inside a vast company juggling several makeup brands—in addition to Becca, Too Faced and Smashbox, there’s MAC, Bobbi Brown and Tom Ford Beauty—Becca didn’t manage to find sure footing. “The brand hasn’t evolved much and struggled to stay relevant,” says Melissa Hibbert, a makeup artist and brand consultant. Patricia Valera, founder of brand development agency Beautybrandr, agrees, saying, “Becca can be a case study for what happens to a brand that doesn’t have a crystal-clear point of differentiation in this day and age. Today, even large brands don’t have the luxury to rely solely on having pretty colors. They need to have a deeper meaning.” Australian makeup artist Rebecca Morrice-Williams started Becca in 2001. Steven Schapera, who’s continued to be involved in the beauty industry with haircare brand London Labs and incubator Invincible Brands, and Andrea Harwood, previously CEO of supplement company WelleCo, were co-founders of the brand. Shortly after its launch, Becca entered Sephora in the United States.